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Reconfiguring Page Layout SEO Split Testing Lessons from SearchPilot This week, we asked our Twitter followers what they think happened to organic traffic when we moved a travel client’s flight search widget from the bottom of the hero image to the top. This is what our followers thought: ...

Removing SEO Text SEO Split Testing Lessons from SearchPilot Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We’ve all seen it and we all know hardly anybody reads it other than Googlebot. Unsurprisingly, ...

Restructuring HTML SEO Split Testing Lessons from SearchPilot For this week’s #SPQuiz, we asked our Twitter followers what they thought would the result of restructuring the HTML, to bring the most important content above the sidebar. This was with the intention of improving the user experienc...

SaaS SEO Guide How to Grow Your SaaS Company With Our Proven SEO Framework You can also download the SaaS SEO Guide as a PDF or continue reading it here. Growing a SaaS business can be scary and investing in SEO can be even scarier, especially with so many self-proclaimed SEO agencies that may...

SaaS SEO Strategy Zapier Used to Reach $35M ARR Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product ...

Search Intent and SEO. A practical guide It is practically obvious by now to say that getting organic traffic is something increasingly complex and that these are no longer the days of the now legendary Ten Blue Links. However, the transformation of Google from a simple search engine to a com...

SEO Split Testing Lessons from SearchPilot: Adding Links to Nearby Locations This week’s #SPQuiz on Twitter asked our followers what they thought would happen when we added links to nearby locations on a website with a large number of location pages: Twitter poll with 88.5% votes for positi...

SEO Split-Testing Lessons from SearchPilot: Adding price and review schema to product pages This week’s #SPQuiz on Twitter asked our followers which they thought was most beneficial for organic traffic: just review schema, both review and price schema, or that there no difference between the two...

SEO Split-Testing Lessons from SearchPilot: Adding Prices to Titles This week, we asked our Twitter followers what they think happened to organic traffic when we added the price of a product to the title tag on an ecommerce client’s site. This is what our followers thought: We asked our ...

SEO Split Testing Lessons For this edition of #SPQuiz, we asked our Twitter followers what they thought the impact would be on organic traffic of adding the current month and year to title tags on a listings website. Opinion was split between positive and no detectable impact, with a majority th...

SEO Split-Testing Lessons from SearchPilot: Bringing Content Out of Tabs The constant dialogue between webmasters and representatives at Google has always been littered with SEOs sharing case studies with examples of when what they’ve seen out in the wild hasn’t lined up with what the powers-t...

SEO Split-Testing Lessons from SearchPilot: Forcing Google to Respect Meta Descriptions This week on Twitter, we asked our followers what they thought would happen to organic traffic when we forced Google to respect meta descriptions, instead of pulling content from elsewhere on the page into se...