About this Course
Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.
Prerequisites and Requirements
This course has no formal prerequisites, and you can complete this course using our aBarkment app as an example. But if you have your own product idea, we encourage you to explore our Product Design and Rapid Prototyping courses. You can leverage the mockups from those course to get even more out the instruction and exercises in this course.
Why Take This Course
You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base.