Digital Marketing Fundamentals – Acronyms and Abbreviations

Digital Marketing Fundamentals – Acronyms and Abbreviations

Digital Marketing Fundamentals – Acronyms and Abbreviations


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Digital Marketing Fundamentals – Acronyms and Abbreviations

Digital Marketing, Digital, Web and Analytics terms demystified – CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more

Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

What you’ll learn

  • Learn common acronyms and aberrations used by Digital Marketers
  • Understand and calculate CPC, CPM, CPA
  • Confidently attend Digital Marketing meetings
  • Enhance your Digital Marketing vocabulary and advance your career

Who this course is for:

  • Anybody who is interested in becoming a digital marketers
  • Anybody who is interested in become a digital analyst
  • Anybody who is in Marketing or Digital Marketing
  • Anybody who deals with Marketers