Ecommerce Email Marketing 101

Description

Ecommerce Email Marketing 101

Not every customer buys the first time they visit your store. In fact, few do.

As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.

In this course, you’ll learn how to build an engaged email list and automate your email marketing campaigns for maximum impact on your bottom line.

Overview

Meet Your Instructor

Introduction to the Course

What Tools do I Need for this Course?

Setting up Google Analytics

Setting up an Abandoned Checkout with Shopify

Quickstart Assignments

Glossary of Terms

01 |Get Started with Email Marketing

Overview

The 3 Types of Emails

How to Choose an Email Service Provider

How to Send Emails Legally

Implementation

02 |Create Your Welcome Series

Overview

How to Write an Effective Welcome Email

4 Email Copywriting Mistakes to Avoid

5 Principles for Conversion-Centric Design

Implementation

03 |Optimize Your Shopify Store

Overview

How to Set Up an Abandoned Cart Email

High Impact Pop-up Strategies

Optimizing the Receipt Email

Implementation

04 |Grow Your Email List

Overview

Tactics That Don’t Scale

Influencer Marketing 101

The Short Course Method

05 |Measure What Matters with Email Analytics

Overview

Evaluating Your Email Marketing

How to Test New Email Content

Implementation

06 |Advanced Email Strategy

Overview

Introduction to Lifecycle Marketing

Core Lifecycle Segments (and How to Market to Them)

Discount Ladder Strategy

Case Study: Bounce-Back at Karmaloop

Case Study: Advanced Abandoned Cart at AutoAnything

Email as a your CRM

Conclusion: Grow with Email