Facebook Ads for Beginners: Retention and Loyalty

Pricing

Free

Description

Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.

In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.

In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.

You’ll also discover how to review the performance of your advertising.

By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).

Strategy #1: Product Page Retargeting
Strategy #2: Collection and Homepage Retargeting
Strategy #3: Cart Retargeting with Dynamic Product Ads
Strategy #4: Loyalty Campaigns
Overview

Introduction

Meet Your Instructor

How to Succeed in This Course

Why Facebook and Instagram Ads?

The Sales Funnel

The 3 Pillars of Profit

01 |Facebook Marketing Set-Up

Facebook Business Manager

Facebook Pixel

02 Product Page Retargeting

What is Product Page Retargeting?

How to Create an Audience of Customers

How to Make Effective Ad Creative

Ezra’s Proven Ad Framework (PPCOB)

DEMO: Setting Up Your Campaign

03 |Collections & Homepage Retargeting

What is homepage/collection page retargeting?

3 Creative Strategies for Retargeting

DEMO: Setting Up Your Campaign

04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)

What is Shopping Cart Retargeting?

How to Set Up DPA for Cart Retargeting?

DEMO: Setting Up Your Campaign

DEMO: Setting Up Dynamic Product Ads in Shopify

05 |Loyalty Campaigns

What is a Loyalty Campaign?

How to Create an Audience of Customers

How to Make Effective Ad Creative

DEMO: Setting Up Your Campaign

06 |Reviewing Performance

The 3 Key Elements to Review

Conclusion and Next Steps

Facebook Ads for Beginners: Retention and Loyalty