Foundations of CRO


  • Free


Free course on foundations of CRO

Get more out of your existing traffic and leads

Start generating more qualified leads and customers with conversion optimization

Whether you are new to conversion rate optimization, or looking to improve your CRO program, this course will teach you how to build a foundation for success. This includes the skills, tools and organization needed to optimize digital content.

You’ll learn from conversion optimization champion and Founder of CXL, Peep Laja in this 6 lesson free course. He walks you through the real definition of CRO, and gives you the tools, strategies, and techniques to analyze any website.

In this course, you’ll learn:
How to see the big picture
What the mindset of the optimizer is
How to connect the lean startup methodology
What a typical conversion optimization process should be
Hierarchy of conversions
Conversion rate 101