Growth 101

Description

Growth 101

This free course will teach you the basics of Growth Marketing and Growth Product Management in a condensed and effective format.

Course Curriculum

Section 1: Introduction to Growth

Program Overview
What is Growth Marketing?
Why is Growth Important?

Section 2: Growth Led Strategy & Team Composition

Growth Led Product Development
Lessons in constraint – how to do more with less
Composition of a Growth Team & Key Players
Interview – Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) – how the world’s fastest companies structure and scale growth teams
Apply to my live growth course now!

Section 3: Growth Tools & Frameworks

Overview of Analytics, Attribution & Event Data
Video: Intro to Google Search Console & Webmaster Tools
Resource: Growth Tools of the Trade