How to Assess and Optimize Google Smart Shopping Campaigns

Description

How to Assess and Optimize Google Smart Shopping Campaigns

Smart Shopping campaigns help you put your products in front of shoppers who are looking for what you offer on Google — whether they’re at home, on their mobile device or in your store. Once your campaign has been up and running for at least 14 days, it’s important to monitor your performance and make adjustments.

In this course, Justin Szabo from Slicedbread Digital Marketing will show you how to analyze your campaign data and identify areas for improvement through the Google channel app. He’ll walk you through the best practices his team uses to get the most out of their Smart Shopping campaigns, like optimizing Shopping feeds and updating landing pages.

How to assess your Google Smart Shopping campaign for performance
How to optimize your Google Smart Shopping campaign
Module 1: Assessing Your Google Smart Shopping Campaign Performance

Assessing Your Google Smart Shopping Campaign Performance

01 |Module 2: Optimizing Your Google Smart Shopping Campaigns

Optimizing Your Google Smart Shopping Campaigns

02 |Module 3: Google Shopping Feed Optimization

Google Shopping Feed Optimization