LIONS Marketing Strategy
A fundamental guide to marketing strategy
Welcome to Marketing Strategy, a collaboration between WARC and Cannes Lions.
This course will examine the insights and methods behind successful marketing strategies and equip you with the necessary practical skills as well as templates to help you plan, execute and measure your own campaigns.
You will learn the fundamental practical methods covering everything from the research phase, to objectives, KPIs, customer journeys, to briefing and evaluation.
The best news is you’ll be learning from some of the industries best strategic leaders as well as getting exclusive inspiration from Cannes Lions award winning case studies and research papers from the WARC archive.
Best of all this course is designed to be enjoyable and jargon free, so everything is in plain English,no prior experience required, upon passing you’ll get a WARC / Cannes Lions certification in Marketing Strategy.
WHAT LEVEL OF LEARNING IS THIS?
Every course on 42courses is designed to be taught at an MBA level. (i.e. you will walk away understanding the subject and its key methods, models and best practice.)
Throughout the course, you’re continually assessed by real tutors so if you get stuck we will point you in the right direction.
HOW LONG DOES THIS TAKE?
Each course takes approx. 7-9 hours to complete, there are no time limits and it’s broken up into short bite-sized lessons.
Learning is on-demand so you can start anytime you like.
KEY SKILLS LEARNED
Learn a simple adaptive strategic framework
Find insights and set KPI’s & objectives
Build a successful strategy
Decode strategic lingo
Learn how to write a good brief
WHO IS THIS FOR?
People who want a good understanding of the world of strategy
CEO’s or Founders looking to grow their business
Anyone wanting to get into a marketing strategy role