Marketing: Conversion Rate Optimization

Description

Course details
Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization. This course teaches marketers and business owners how to best approach the often intimidating world of website testing and optimization. Learn how to use data, surveys, and testing to better understand your target audience and website visitors. See how to best prioritize testing opportunities, create great test hypotheses, and then set up and run tests. Finally, discover how to analyze the test results to draw actionable insights that can have immediate impact on your bottom line. This is a great course for anyone who wants to improve conversions of all types, filled with case studies and personal insights acquired from instructor Jim Huffman’s years of experience as an in-demand growth consultant.

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Sample certificate
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Certificate of Completion
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Instructor
Click here to view Jim Huffman’s instructor page
Jim Huffman
GrowthHit CEO & “If I Was Starting Today” Podcast Host
Jim Huffman is the CEO of GrowthHit and the best-selling author of The Growth Marketer’s Playbook.

GrowthHit is a growth consultancy focused on conversion optimization. Jim has grown two startups from idea to over $10 million in sales, and leads workshops at Fortune 500 brands like FedEx, Oreo, Hot Wheels, and Intuit. He is also the co-creator of FunnelTeardowns.

His book, The Growth Marketer’s Playbook, reached #1 on Amazon. Jim serves as a Techstars mentor, digital marketing instructor at General Assembly, and instructor at the ANA.