Product Photography for Ecommerce

Description

Product Photography for Ecommerce

When it comes to ecommerce, photography plays a pivotal role in helping you sell your products and build your brand.

In this course you’ll learn from the Co-Founder and President of Products of White Photography, Jeff Delacruz. Jeff has been a photographer for over 15 years. He has worked with nearly 2,000 businesses and his company has taken over 50,000 photos for entrepreneurs around the globe.

This course is design to go at your own pace and on any device. Now go to the ‘Overview’ or choose a specific lesson you’d like to learn to begin!

How to take branded products that help customers perceive the value of your products
How to take photos on a white background (the ‘gold standard’ of ecommerce photography)
How to set up your own home studio on a budget
How to shoot a with a model
The step-by-step process to outsource photography as your business grows
How to increase sales with proper photo placement and SEO on your Shopify store
Overview

Can I really take my own product photos?

What equipment do I need for the course?

01 |The Value of Perception

Do better photos sell more products?

How do I create my brand identity?

Why do I need to photograph my products on a white background?

02 |Being Strategic about Photography

What lifestyle photos do I need to take for my business?

What product on white photos do I need to take for my business?

03 |New Business Owner on a Budget

Overview

How do I set up my studio?

Smartphone Photography: Products on White (Beginner)

Point and Shoot Camera: Products on White (Intermediate)

DSLR Camera: Products on White (Advanced)

How do I set up a branded shoot?

How do I shoot with a model?

Can I outsource photography on a budget?

04 |Business Owner with a Marketing Budget

Overview

Is it time to hire a photographer?

How do I find and hire a photographer?

How do I scale my business with photography?

05 |Increase Sales with Effective Photo Placements

Overview

How do I optimize my photos for SEO?

Quickstart Guide to Get Started on Shopify

How do I create an effective product page?

Congratulations + Next Steps!