Sequel Pack (Series)

Sequel Pack (Series)

Sequel Pack (Series)


from $289


Sequel Pack (Series)

So you’ve completed the Starter Pack, and you’re wondering, “What’s next?”  The answer is the Sequel Pack!  This series will help progress through your SEO strategy education with our courses on Page OptimizationBacklink Basics, and Reporting on SEO.

Page Optimization
This class is great for beginners or refreshing your skills. You will learn how modern SEO fits into your digital strategy and the foundational concepts you’ll need to organize your research.

By the time you complete this class, you will understand the core terminology and processes used by leading SEOs. You’ll also never look at a Search Engine Results Page the same way again! You’ll learn how to identify search intent based on the results of any search query and what that means in terms of competition or opportunity. Understand what content works best for various phases of the sales funnel and how to identify those phases quickly based on what shows up in the results.

Backlink Basics

External inbound links continue to be an important ranking factor. Learn how to identify relevant and authoritative links, and how to prioritize outreach. Discover how to use link building research tools and how to evaluate your competition.

In this class you will learn why links matter for SEO and how to evaluate the health and importance of links. You will learn what types of link relationships will be most relevant, and how to connect your keyword strategy with your link strategy.

Reporting on SEO

Being able to measure and report on your SEO efforts is important. Learn how to maximize your time with best practices that can help make reporting on SEO easier and more efficient.