Strategy & Planning


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Strategy & Planning

If you are in a strategy or planning role at a media company, agency or brand, we recommend the following coursework to understand the value of Twitter’s audience, strategically plan campaigns, and successfully execute those campaigns to meet your goals. You will learn about our advertising offerings and audience targeting opportunities to effectively reach your desired audience. You will also learn how to create, measure, and optimize campaigns and creative to drive strong performance.

Advertising on Twitter
Why Use Twitter?
Using Twitter’s Creative Canvas
Finding Your Audience
Defining Your Demographics
Using Audience Features
Working with Tailored Audiences
Balancing Targeting and Reach
Setting Up a Campaign
Comparing Campaign Objectives
Buying and Bidding on Twitter Ads
Twitter Video Formats
Exploring Video on Twitter