Video & Linear TV

Description

Video & Linear TV

If you are in a video or linear TV role at a media company, agency, or brand, we recommend the following coursework to best understand our video advertising offerings. You will learn how to leverage Twitter’s Amplify pre-roll and sponsorship video offerings as a complement to your TV and linear ad buys. You will also learn how to transact, activate, measure, and build optimal video creative assets for Twitter.

Advertising on Twitter
Why Use Twitter?
Using Twitter’s Creative Canvas
Finding Your Audience
Defining Your Demographics
Using Audience Features
Working with Tailored Audiences
Balancing Targeting and Reach
Setting Up a Campaign
Comparing Campaign Objectives
Buying and Bidding on Twitter Ads
Reporting Basics
Interpreting Reports in Ads Manager
Customizing Reports in Ads Manager
Optimizing Your Campaigns
Using Measurement Tools
Twitter Video Formats
Exploring Video on Twitter
Promoted Videos & Video Website Cards
Amplify Pre-roll Ads and Sponsorships
Introducing First View and Promoted Tweets
Creating a Takeover Campaign with Promoted Trend Spotlight
Creating Videos for Twitter
Why Creative Matters
Creating Optimal Video for Twitter
Partnering with Twitter’s Content Creation Team
Going Live on Twitter using Live Brand Studio
Launching a Twitter Video Ad Campaign
Creating a Promoted Video Campaign
Creating a First View Campaign
Creating An In-Stream Video Ad
Creating an Amplify Sponsorship Campaign
Customizing Reports for Video Metrics