The Importance of Social Media Tools
Social media management is an essential part of your marketing efforts. Yet to take charge of your social activity is time-consuming and exhausting.
Moreover, without you even realising, managing your social media accounts without tools is expensive.
Social platforms are great channels to reach your audience and interact with consumers. However, unless you have cracked your marketing strategy, the platforms are lame without social media management tools.
Because social media tools provide you with critical insights about your audience, give you a telescope into online activity and highlight trends that you can capitalise on.
In short, social media management tools enable you to make informed decisions.
With an estimated 45 million consumers active on social media in the UK and almost four billion users worldwide, can you afford not to be harnessing the full force of social media?
The Importance of Social Media Management Tools
Social media tools are essential for growing your social network and engaging customers. The insights they provide are relevant – which means you have knowledge to hand that will make your brand relevant.
This is especially true for small businesses that rely on local customers.
However, the wealth of social media management tools is overwhelming. Before you invest, it helps to know which features are most useful for you to achieve your end goals.
The good news is that you don’t have to be a social media expert to benefit from social media tools. They are easy to use and the software does practically everything for you.
Social media management works on multiple levels. Essentially, social tools enable you to be present online even when you’re not.
Scheduling outgoing messages and posts saves you a lot of time. You can program automated messages or set up alerts to inform you when you receive incoming traffic. This enables you to respond immediately and increase lead capture.
To leverage your online marketing efforts, it’s important to understand your audience, capitalise on trends and navigate an overcrowded landscape.
Ultimately, social media management tools gather data intelligence that you can use to your advantage.
Let’s take a closer look.
Social Media Scheduling Tools
To connect with consumers and grow your audience, social engagement is key. Unless you have a dedicated employee that handles your social media management 24/7, manual social media management is impossible.
Social media scheduling tools are the answer. They allow you to position content in advance so that you can capture your audience at the right time.
Used wisely, social media scheduling tools help you to save time setting up and organising your content in one foul swoop.
With intelligent planning, you can create a week’s worth of posts – or even a month – in a day and pop them in your social planner.
This gives you the capacity to focus on other things for the rest of the week. And you know how distracting social media networks can be. If you’re logging on to social media networks every day, how much time are you wasting?
If you’re addicted to scrolling, you know exactly what we’re talking about!
Planning ahead also gives you more freedom to take time off work. Self-employed solo workers will know all about this. When do you ever get to have a day off away from your computer? Without social media management tools, never.
Social media scheduling tools are a simple solution to organise your time more efficiently.
Social Media Analytics Tools
Posting high-quality content on a regular basis is all well and good, but if your marketing message is not resonating with your audience – or reaching your targets – you are wasting time and money.
Social media analytics tools provide critical data that enables you to hone your strategy.
When you create engaging and relevant content, social media users are more inclined to share it. Analytics tools show you what content is being shared and how often.
With this knowledge to hand, you are better equipped to engage with your audience.
Not only that, but you can also identify your top customers. This gives you the advantage of recruiting them as an influencer or onboarding them into a customer loyalty program.
Brand advocates on social media are a boon for brands. Leveraging your customers as social media influencers provide word-of-mouth advertising.
In addition, when you build stronger relationships with existing customers, you exude trust to customers you are hoping to acquire. The more social media mentions you get, the more you earn trust and authority.
And social media management tools also notify you when your brand gets a mention.
Social Media Listening Tools
For your social media marketing efforts to really excel, you need to listen to what other users are saying. This includes when they mention your brand, your competitors, similar products, services or related topics.
Social media listening tools give you ears and eyes across your social spectrum. To this extent, social media monitoring overlaps with reputation management.
Whilst social media mentions can be a major boost for your brand, negative slights can be damaging.
Let’s not forget that people on social media networks like to be honest – and they definitely like to voice their opinion when they are disgruntled.
You can also avoid the threat of rival companies sabotaging your online reputation.
The most crucial insights, however, are learning what your audience wants. So use social media listening tools to track your competitors. This will give you some inspiration and insights as to which strategies are working well.
You can program keywords that hone in on specific words. This can help you identify customers pain points quickly and build a marketing campaign that offers a solution.
On a brand level, you can discover how people think and feel about your brand. This sort of feedback can help you devise a strategy to improve customer perception and build consumer trust.
Get Things Done Today
The explosion of social media platforms makes it impossible for brands to ignore them. Yet whilst they allow you to tap into a treasure trove of valuable information, social media marketing devours time until there is no tomorrow.
The only way to execute your social marketing strategy without wasting huge chunks of your day is to install social media management tools. Without them, you’re wasting time, money