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SEO Split-Testing Lessons from SearchPilot: Forcing Google to Respect Meta Descriptions

SEO Split-Testing Lessons from SearchPilot: Forcing Google to Respect Meta Descriptions This week on Twitter, we asked our followers what they thought would happen to organic t...

SEO Split-Testing Lessons from SearchPilot: Forcing Google to Respect Meta Descriptions This week on Twitter, we asked our followers what they thought would happen to organic traffic when we forced Google to respect meta descriptions, instead of pulling content from elsewhere on the page into se...

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot This week, we asked our Twitter followers what they thought happened to the organic traffic of pages ...

Changing microdata to JSON+LD SEO Split Testing Lessons From SearchPilot This week, we asked our Twitter followers what they thought happened to the organic traffic of pages when we replaced microdata markup with the equivalent JSON-LD structured data. This was what they thought: Twitter...

SEO Split-Testing Lessons from SearchPilot: Adding Prices to Titles

SEO Split-Testing Lessons from SearchPilot: Adding Prices to Titles This week, we asked our Twitter followers what they think happened to organic traffic when we added the pr...

SEO Split-Testing Lessons from SearchPilot: Adding Prices to Titles This week, we asked our Twitter followers what they think happened to organic traffic when we added the price of a product to the title tag on an ecommerce client’s site. This is what our followers thought: We asked our ...

Placing the Brand Name First in Title Tags SEO Split Testing Lessons from SearchPilot

Placing the Brand Name First in Title Tags SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the impact on o...

Placing the Brand Name First in Title Tags SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the impact on organic traffic was when we reordered title tags to include brand names at the start, especially if you are a household n...

Adding ‘Custom’ to the H1 SEO Split Testing Lessons from SearchPilot

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic w...

Adding 'Custom' to the H1 SEO Split Testing Lessons from SearchPilot In this week’s #SPQuiz, we asked our Twitter followers what they thought the outcome in organic traffic was when we added a new keyword to the H1 of a customer’s product pages. Here’s what people thought: The majority o...

SEO Split-Testing Lessons from SearchPilot: Removing Numbers from Article Title Tags

SEO Split-Testing Lessons from SearchPilot: Removing Numbers from Article Title Tags This week’s #SPQuiz on Twitter asked our followers what would happen to organic traffic if ...

SEO Split-Testing Lessons from SearchPilot: Removing Numbers from Article Title Tags This week’s #SPQuiz on Twitter asked our followers what would happen to organic traffic if we removed the leading number from the title tags on a media brand’s article pages. Twitter poll results Our audienc...

SEO Split-Testing Lessons from SearchPilot: Adding price and review schema to product pages

SEO Split-Testing Lessons from SearchPilot: Adding price and review schema to product pages This week’s #SPQuiz on Twitter asked our followers which they thought was most benef...

SEO Split-Testing Lessons from SearchPilot: Adding price and review schema to product pages This week’s #SPQuiz on Twitter asked our followers which they thought was most beneficial for organic traffic: just review schema, both review and price schema, or that there no difference between the two...

SEO Split Testing Lessons from SearchPilot: Adding Links to Nearby Locations

SEO Split Testing Lessons from SearchPilot: Adding Links to Nearby Locations This week’s #SPQuiz on Twitter asked our followers what they thought would happen when we added l...

SEO Split Testing Lessons from SearchPilot: Adding Links to Nearby Locations This week’s #SPQuiz on Twitter asked our followers what they thought would happen when we added links to nearby locations on a website with a large number of location pages: Twitter poll with 88.5% votes for positi...

Conversion Optimization

Conversion Optimization In this guide, you’ll learn 30 tricks to improve your conversion rate optimization (CRO). Table of Contents Buttons Tactic 1: Choose a Contrasting ...

Conversion Optimization In this guide, you’ll learn 30 tricks to improve your conversion rate optimization (CRO). Table of Contents Buttons Tactic 1: Choose a Contrasting Button Color Tactic 2: Increase the Amount of Whitespace Tactic 3: Convey Depth Through a Border, Bevel, or Shadow Ta...

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