Using our 3radical Voco audience engagement platform, organisations can attract and retain the attention of their customers and employees by creating fun, interactive exchanges of value, increasing loyalty and encouraging specific behaviours, including the willing provision of ‘earned’ data.
Engage and Motivate your Key Audiences
Build trust and loyalty with your customers by creating engaging, interactive value exchanges that encourage the willing provision of personal data.
Improve your employee engagement, accelerate learning through gamification, and increase active participation in programmes and events.
3RADICAL VOCO AND THE POWER OF EARNED DATA
Today’s consumers are aware of the value of their personal data and marketers need to adapt to the new normal of GDPR, CCPA and other privacy initiatives. The richest data they can acquire is fully-consented, self-reported, and the result of a two-way value exchange between brand and consumer. We call this Earned Data.
Earned data is the new currency for building long-term, trust-based relationships between consumers and brands. But it’s the value exchange, optimised for each individual, that is the basis for that trust.