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Google Merchant Services to boost Ecommerce sales

Google Product Search or Google Shopping, has grown in importance as a key source of orders and revenue for e-commerce businesses.

Google product search depends on you, the merchant, to upload and manage data files that give Google details about your product. If you are using a mainstream e-commerce platform, it should be able to generate formatted feed files that you can send to Google.

In this article, we will talk about Google Merchant Center in detail.

Mobile Marketing Trends And The Future of Beacons

Location marketing services are expected to grow to 39.87 billion in 2019 at a CAGR of 37.5%.

While it has been one of the promising technology in the world of mobile, it was only until recently that location marketing services have been truly put to scale by retailers. Experts believe a confluence of these technologies like Geo-fencing, Beacons and Wi-fi has truly brought the technology back on the hype cycle.
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Vortx, Inc makes, provides, protects, hosts and improves multiple eCommerce platforms.

Largely, these platforms are industry-centric, and serve communities of businesses where there is a compelling need to have an online presence, and very often to do more than ‘just sell’ online.

For example, college bookstores need to be online, and these online stores need to do (as we often say) “more things than Shopify could manage”. College bookstores need to allow students to look up their college courses, identify accurate text books (right down to the lecturer’s preferred version) and then rent or sell the books. College bookstores need buy-back systems, and some neat general merchandising capabilities for the college sports teams.
Let’s take a look at some of these technologies for Location-based marketing