CARMA is a global media intelligence provider bringing clarity, understanding and insight to the complex media landscape.
WE HELP CLIENTS CAPTURE, MONITOR, ANALYZE AND INTERPRET RELEVANT CONTENT AND DATA, EMPOWERING THEM TO MAKE BETTER
CARMA DELIVERS WHAT MATTERS.
BUSINESS DECISIONS AND PROVE ROI.
WE PROVIDE MEDIA MONITORING, MEASUREMENT AND EVALUATION SOLUTIONS THAT FOLLOW COMMUNICATIONS BEST PRACTICE AND CAN BE BROKEN OUT INTO THREE KEY STAGES:
WE CAN SOURCE, MONITOR, SUMMARIZE, ANALYZE, CODE AND EVALUATE YOUR CONTENT FROM ANYWHERE IN THE GLOBE TO HELP YOU SURFACE THE INSIGHTS YOU NEED.
Planning is a critical component of any relevant and meaningful monitoring, measurement and evaluation program and communications strategy.
Undertaking effective media monitoring is critical. The aim is not to ‘boil the ocean’, instead we will work with you to manage costs and avoid irrelevance. The quality of monitoring will directly impact the relevance of your analysis, evaluation and ability to draw meaningful insights.
Measurement and evaluation allows you to understand how you have performed against your objectives and demonstrate the impact of your activities on your organization’s bottom line. Done right, the insights derived will help inform future planning and business decisions throughout all levels of your organization.