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Half $1 trillion software in the cloud: feeding The Great App Explosion and Big Ops
November 26, 2021Uncategorized
“A billion here, a billion there, pretty soon you’re talking real money,” the late US Senator Everett Dirkson apocryphally quipped. A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — is expected to increase by another $86 billion next year, from $396 billion to $482 billion. That’s half […]

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Impact of Automation
Higher order effects of automation in Big Ops
November 13, 2021Marketing Software
For the past year I’ve been talking about a shift from Big Data to Big Ops. In short, today’s challenges with business technology are less about managing a huge volume of data […]

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Composability Achieves Both Stability & Agility
The Composable Enterprise brings us into The Great App Explosion & Big Ops
November 1, 2021Marketing Software
Traditional business thinking views change as risk, while composable thinking is the means to master the risk of accelerating change and to create new business value.”Monika Sinha, Research VP, Gartner That’s a […]

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Future Martech Stack Products
Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps
October 24, 2021Marketing Software
First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. […]

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How Big Are Tech Stacks in 2021?
Latest data on the size of tech stacks, er, app portfolios, and a philosophical question about shadow IT
September 28, 2021Marketing Software
Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl in 2021. Since Productiv’s software manages the tech stacks — or “app portfolios”, as they like to […]

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29 Martech Stacks from the 2021 MarTech Stackie Awards
29 visually striking martech stack illustrations from the 2021 Stackie Awards
September 14, 2021Marketing Software
Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he’d be dreaming of. I am always […]

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MarTech Fall 2021 Keynote
Join us at MarTech next week, online and for free, and catch my keynote: From Big Data to Big Ops
September 8, 2021Other
Join us next Tuesday and Wednesday, September 14-15, for the latest MarTech Conference event — online and completely free to attend. With over 75 sessions, over 100 expert speakers, and more than […]

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Martech Seedlings Everywhere
47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on
September 5, 2021Marketing Software
Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive graduating class: 377 startups from 47 countries. You can read a quick overview of all […]

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Reasons for Replacing a Martech Product
Aggregation and integration: why 67% of marketers replaced a martech tool in the past year
September 2, 2021Marketing Software
My friends over at MarTech just released their 2021 Martech Replacement Survey, revealing insights into what and why companies switch from one martech application to another. The top-line finding: there’s a ton […]

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Marketing Budget Allocation Across Marketing Programs and Operational Areas
Follow the money: CMO budgets for martech and marketing operations
August 29, 2021Marketing Management
As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. Hmm. That’s probably not the most flattering of metaphors. Okay, […]

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Marketing Automations & Sales Automations
What are we automating in marketing and sales? A lot
August 19, 2021Marketing Management
Surveys are nice, but they have their limitations. They’re swayed by who participates (selection bias) and the way those participants interpret your questions in their own minds — which varies wildly for […]

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