MobileFuse

Description

MFX EXCHANGE

Providing transparent and brand-safe video and display
inventory within pre-packaged or customized verticals

MOBILEFUSE CUSTOM TARGETING:
PROGRAMMATIC PRIVATE MARKETPLACE DEALS

MobileFuse’s PMPs are built using premium publishers which provide 1st-party data to target the right users in the right places based on an advertiser’s KPI. Our data-enriched mobile inventory is highly customizable, highly viewable, brand-safe, and available across all major DSPs.

PURCHASE DATA

This 1st-party, point-of-purchase shopper data enables MobileFuse to target users who have purchased specific product types, brands or shopped with a specific retailer.

DETERMINISTIC VISITATION DATA

MobileFuse’s LiFTS product (Location, Frequency, Time Spent) uses a combination of a user’s historic location, visit frequency, and time spent at a POI to make inferences about the preferences, habits, or intents of a specific audience, enabling brands to more granularly target their intended audience.

POI GEOTARGETING

MobileFuse uses highly accurate GPS-derived lat/lon location data from in-app publisher partners, combined with our proprietary location verification solution for a best-of-breed geotargeting/geofencing execution.

AGENCY/DSP TARGETING WITH MOBILEFUSE SUPPLY

Provide direct-to-publisher and brand-safe inventory on the open exchange