Mustr

Your network of journalists and bloggers is a valuable asset.

But are you making it work for you?

Mustr helps you and your team organise your network of journalists and bloggers. That way, you can concentrate on improving your relationship with them.

Relax about your ‘lists’ and start working on what counts: your relationships.
Know who your friends and detractors are in the media, and what your history is with them.
With just a few, intuitive clicks, create and target exactly those journalists and bloggers you need with your PR campaigns.
Keep ownership of your media and blogger database, even if you work with an agency.
E-mail press releases with high res images and attachments.
Have access to your network of journalists and bloggers at all times.
Know exactly who you’re talking to, and what your history is with them.

Keep track of your team’s history with journalists and bloggers. Your entire team can add detailed notes about interactions with journalists. That way, you always know the history of a relationship.

Create a powerful network with detailed profiles.

Choose one of the predefined categories, add free form tags and social media. By adding more information to profiles, you will be able to filter and target exactly the right journalists and bloggers for your projects.

Outsource the boring stuff, but stay in control of your valuable network. Always. If you want to, you can invite your PR agency to manage your contacts. They will keep your records up to date for you.

No longer working with an agency? No problem.

Just as easily, revoke their access and reclaim ownership and control. Of course, you get the most recent, up to date information of your media contacts.