Receptiv

Description

Receptiv™. Stand Out By Fitting In.

Receptiv™ puts human experience at the center of mobile video advertising to create an unmatched receptive and emotionally motivated user. Receptiv’s best-in-class delivery technology is engineered to understand unique user journeys and mobile behaviors to deliver a real-time contextualized mobile video experience that offers value and drives unparalleled results. The world’s most trusted brands rely on Receptiv’s mobile first inventory and formats to deliver the most advanced mobile-first masterpieces that enable them to stand out from all of the noise, by boldly fitting in.

Receptiv™ Proprietary Ad Technology

Receptiv™ takes your video and creates the most receptive brand-to-human experience. Mobile-only video experiences that are viewable, measurable and scalable are now available programmatically via Receptiv Video Marketplace or directly through Receptiv Solutions.

Native publisher assets
High impact emotional moment targeting
Real-time value exchange
Receptiv DMP

Receptiv™ introduces a new mobile-first DMP with unparalleled, custom first-party segments and advanced audience insights. Receptiv DMP leverages proprietary in-app behavioral analytics and advanced machine learning models based on more than 150 million mobile devices. Receptiv DMP uses predictive modeling algorithms to turn 80+ terabytes of raw, disparate data into targetable and actionable audience segments, powering the next generation of intelligent mobile advertising.

Proprietary DMP with five years of device-level behavioral, emotional and performance data for unparalleled audience insights
>150 MM Unique Device IDs
83% accuracy on key demographic indicators
Powerful predictive modeling on 80+ TB of raw, mobile first data