We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value.
Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals.
From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns.
Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.
XAXIS DELIVERS MEASURABLE RESULTS
2X XAXIS AI DRIVES 2X HIGHER ROAS FOR RETAIL CLIENT
A leading furniture retailer was evolving its business strategy to focus heavily on e-commerce. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order).
25% EFFICIENCY SAVINGS OF THE TOTAL NON-BRANDING DISPLAY INVESTMENT ACROSS EUROPE
GTB and Mindshare have asked Xaxis to apply our AI capabilities for optimizing our activities towards this outcome.
80% IMPROVEMENT IN CONVERSION RATE
A Copilot strategy focused on retargeting optimization was utilized to get the attention of potential clients returning to the Skechers site to try and convert members.