The Content Checklist: 84 Actionable Steps To A Perfect Campaign

Description

The Content Checklist: 84 Actionable Steps To A Perfect Campaign

We’ve broken down the overwhelming tasks into manageable chunks, meaning you get:

Bite-sized tasks
We don’t tell you to ‘create content’ – because you know that already. Instead, we list the simple, achievable steps that will get you there.
Detailed instructions
This isn’t just a checklist – it’s an instructional document with tips, directions and tools to help you get from start to finish, no matter what your experience level is.
Status checks and trackability
The satisfaction when you mark a task as done – and the whole line goes green. YUM. Who could resist that?
84 Steps. 9 Stages.

This tool separates the 84 steps into nine distinct stages of the content process, bringing you from initiation to completion.

1) Strategy Development
Explore your business objectives, your audience, your opportunities and how these influence your content strategy.

2) Technical Preparation
Get set-up for launching your social media and ad accounts.

3) Pre-Production
Plan how you’re going to create your content, by establishing repeatable processes, allowing you to get the right information from the right people.

4) Production
Execute these plans by creating blog, video, podcast and email content.

5) Quality Control
Edit and cross-check everything you’ve produced to ensure that it’s in line with your brand.

6) Re-purposing
Invest time in making sure that you can reuse the content you’ve created in multiple ways.

7) Optimization
Deep-dive into SEO to ensure that the right people are finding your brand.

8) Distribution
Get started on your ad campaigns, focusing on what audiences you’re targeting and running conversion campaigns.

9) Measurement
Gauge your success against your KPIs and adjust your approach accordingly.