Drive marketing results with Google Ads

Description

Drive marketing results with Google Ads

Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills –  from connecting with the right audience to measuring valuable campaign insights.

After completing this learning path, you’ll be able to:

Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube
Improve campaign performance with advanced tools and strategies
Turn your business objectives into measurable marketing goals
Navigate auctions, extensions, and conversion tracking
Leverage YouTube to connect with your audience