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The Brave New World of Digital Marketing
The advent of the digital age has irrevocably altered the way people interact and do business in the 21st century. The competitive world of marketing has not been immune to these changes.

A relatively new field of expertise, digital marketing involves the use of online platforms and technologies, especially smartphones and desktop computers, to promote products and services in the ever-expanding global marketplace.

In this blog, readers can find numerous informative posts on a host of topics related to this exciting new field, from useful social media marketing tools to smart search engine optimisation (SEO) techniques.

E-mail marketing is an essential consideration for any brand. Potential customers have to specifically opt-in to an autoresponder to confirm they wish to receive e-mails. So, they must already be interested in the product or service the business is promoting. This can make a sales conversion much more straightforward.

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