How Technology is Simplifying the Routine Digital Marketing Tasks

Digital marketing is an exciting field; you get to learn many new things every day. However, you also need to perform a variety of repetitive tasks that sometimes may feel intimidating, especially when you have tight deadlines to meet.

Thankfully, technology is adding ease to the processes a digital marketer usually performs on a regular basis. The good thing about adopting technology is that it can help automate repetitive tasks, allowing you to spend more time devising creative marketing strategies by eliminating manual labor. 

In this blog post, we will discuss how tech-based solutions are simplifying the workflow of a digital marketer. 

Seamless Management of Social Media Campaigns

No marketing plan is effective if it doesn’t involve social media platforms. Nearly every online user maintains a presence on one of the social media sites. So, digital marketers can’t ignore such a huge audience. 

However, posting consistently across different platforms can be cumbersome. 

This is where automation tools can prove handy. Popular examples include, but are not limited to Hootsuite and Later. These tech-based solutions allow marketers to automate post scheduling, monitor engagement levels, and manage multiple social media accounts in one place. 

So instead of signing into each site daily, you can schedule posts for a week or a month in one sitting. Some tools also offer suggestions about the best times to post based on users’ behavior and preferences. This ultimately contributes to a better reach on social media and frees up time for crafting better content that resonates with the users.

Email Marketing Automation for Efficient Communication

Email marketing is still viewed as an effective strategy to connect with potential customers and prospects. However, sending customized emails to multiple segments of audiences manually is like climbing Mount Everest without any protective gear or assistance. 

In such a scenario, email platforms such as MailChimp and Brevo can make this process a lot easier. With them, you can set up workflows to automatically send fully tailored emails according to user behavior, such as welcoming new customers or reminding users of their unprocessed carts.

This is how technology is helping digital marketers build healthy relationships with customers without having to hit the “send” button every single time.

OCR Technology for Effortless Content Extraction

Digital marketers deal with a diverse range of content. Sometimes they come across images containing useful information, which they’d like to use in their work. But transcribing every word manually from images is hectic and error-prone. 

That’s when Optical Character Recognition (OCR) technology becomes useful. OCR-powered tools can easily extract text from images (such as scanned documents, flyers, or brochures) and turn it into an editable format in no time.

For example, Jpgtotext.com is an online toolkit, offering several OCR-powered tools such as Image to Text converter for extracting textual data from images and the JPG to Excel for extracting tabular data and turning it into an Excel sheet.

This is how OCR technology keeps workflows smooth and fast by eliminating manual text extraction efforts.

AI-Powered Solutions for Creating Content 

As a digital marketer, you can tell how challenging it is to create a diverse range of content to be published across different platforms. Doing it manually can be unnerving and takes a lot of time.

With the help of AI-powered writing tools like Jasper (formerly known as Jarvis) and Writesonic, digital marketers can create multiple types of content, such as blog posts, ad copies, product descriptions, and more, in less time.

What’s best about these tools is that they can adopt specific writing styles to match your brand voice. Although human review is always needed to add quality and accuracy, AI-powered tools do the heavy lifting by generating different types of marketing content. This mix of creativity and speed is changing the way content marketing teams work.

Automated Solutions for Appealing Visuals

Visuals matter a lot in digital marketing. According to a study, our human brain processes visuals faster than written material. So, there’s no way digital marketers can overlook this aspect. 

Tools like Canva and Adobe have become digital marketers’ go-to solutions for generating attractive visuals for their marketing campaigns. What’s special about these platforms is that you don’t need to possess graphic design skills to create professional-looking visuals. 

These platforms offer ready-made templates for different content types such as infographics, presentations, newsletters, ads, etc. So, marketers can create amazing designs in comparatively less time. Plus, they also have the option to stay with specific colors, fonts, and logos to ensure their marketing visuals remain the same across all materials.

So, technology has made it simple and easy for digital marketers to come up with cool and unique visuals for their marketing campaigns in considerably less time.

Analytics and Reporting Automation

Before the advent of tech-based analytical and reporting platforms and tools, digital marketers had to spend long hours collecting data from different channels and turning it into readable reports for effective decision-making. But now, these kinds of tasks have been automated, due to tools like DashThis and Looker Studio. 

These platforms automatically pull all of the required data from different channels and show it in an interactive way, making it easier for you to devise new content marketing strategies.

So, instead of compiling spreadsheets manually, digital marketers can have real-time updates and share them with relevant individuals instantly. This contributes a lot to accelerating tracking processes and adjusting strategies.

Project Management & Collaboration Platforms

Digital marketers have to deal with different team members to complete tasks. So, this collaboration can easily turn into chaos if you don’t have a centralized platform to track and manage everything.

Platforms like ClickUp and Asana make things a lot easier. Now, assigning tasks, setting deadlines, and tracking progress is a breeze. These tools also offer integration with other popular platforms and apps, so you can easily perform all the pertinent tasks. This helps keep everyone involved on the same page, ensuring the projects make progress in the right direction.  

Wrapping Up

Technology has simplified many of the routine tasks associated with digital marketing. These include managing social media campaigns, automating emails, extracting text from images, collaborating with other team members, and more. Digital marketers can now work more efficiently in significantly less time, all due to the advancement in technology. 

In the end, technology isn’t replacing marketers. It’s empowering them to spend less time on repetitive work and more time on strategy, creativity, and growth.