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Clara AI SDR – Video Avatar Sales Rep for Your Website

Clara AI SDR – Video Avatar Sales Rep for Your Website

Clara AI SDR – Video Avatar Sales Rep for Your Website

Features

Pricing

  • Freemium
  • Paid

Description

Clara is an AI sales development rep that talks to your website visitors face to face as a video avatar. It answers questions, qualifies the visitor, walks them through your product and books a meeting, at any time of day. Clara is made by TruGen AI.

The aim is to turn more inbound traffic into sales meetings without hiring extra reps.

Who Clara Is For

  • B2B sales teams that want every website visitor engaged, not just those who fill in a form
  • Smaller sites with under 10,000 monthly visitors, on the free plan
  • Growing companies with 10,000 to 100,000 monthly visitors
  • Enterprises wanting a white-labelled, self-hosted option

Core Capabilities

Always-On Video Conversations

Clara greets visitors on your website, inside your app or through outbound campaigns, and holds a real-time conversation with them.

Lead Qualification

It asks questions, reads intent and filters out low-value visitors before your team gets involved.

Tailored Product Walkthroughs

Demos adapt to each visitor industry, role and needs. Clara can explain features, present slides and videos, and respond to objections.

Meeting Booking and CRM Sync

Qualified visitors can book a meeting on the spot, and contacts and conversations are logged to your CRM.

Your Own Avatar

Upload a face or generate one from a prompt, then train Clara on your pitch decks, scripts, product documents and FAQs. The company says it can go live within 24 hours.

Key Features Summary

  • Video avatar SDR available 24/7
  • Real-time visitor qualification
  • Personalised product demos
  • Automatic meeting booking
  • CRM syncing
  • Trained on your own sales material
  • Available in all major languages, according to the company
  • Enterprise option to join Zoom and Teams meetings

Plans & Pricing

Plan Price What you get
Starter Free 10 buyer conversations a month, 1 session at a time, slides and media
Pay as you Go $299/month 300 buyer conversations (then $1 each), meeting booking, product demos, custom CRM integration, 10 sessions at a time
Enterprise On request Unlimited conversations, custom avatar and voice, white label, self-hosting, meeting attendance on Zoom and Teams

Pricing taken from clarasdr.ai on 24 October 2026. Check the site for current prices.

Pros & Cons

Pros

  • Free plan to try it on a smaller site
  • Clear usage-based paid plan
  • Engages visitors who would never fill in a contact form

Cons

  • Meeting booking and demos are not on the free plan
  • The website does not name which CRMs it connects to
  • A video avatar may not suit every brand or audience

Where Clara Fits

Clara suits companies with steady website traffic that want to qualify and book more of those visitors automatically. Browse more AI tools for digital marketers on Digital Marketing Supermarket.

FAQs

What is Clara?

Clara is a video avatar SDR from TruGen AI that talks to prospects and books meetings.

Is Clara free?

The Starter plan is free with 10 conversations.

How much does Clara cost after that?

Pay as you Go costs $299 for 300 conversations.