Senior SEM Strategist, O&O

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Overview

Forbes Advisor is looking for a Senior Strategist of Growth to join the Forbes Advisor Performance Marketing team, focusing on new owned and operated products in Financial Services and Company Formation spaces. A proven track record of driving business growth through SEM and other channels is required for this role. If you’re looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.

The position, reporting into the SVP of Marketing, will own the development and execution of the performance marketing strategy for the owned and operated products. The ideal candidate brings strong expertise in PPC advertising with an emphasis on SEM, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our business.

Responsibilities:

• Develop growth strategy and oversee the of day-to-day execution of performance marketing for the products
• Direct and support team members in determining the optimal tactics and approach to realize the commercial priorities
• Coordinate with product and finance teams to develop a clear understanding of product LTVs to ensure media channels are operating at target ROI
• Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizations
• Evaluate and improve attribution models used to measure channel performance
• Advise the team on findings from regular performance reviews to set appropriate actions to be taken to drive growth
• Work closely with product managers to align paid strategy with on-site experience
• Explain variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)

Professional Competencies:

• Passion for performance marketing
• Highly motivated individual with a proven track record for exceeding expectations
• Outstanding ability to think creatively and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• High levels of autonomy and self-motivation
• Excellent analytical, organizational, project management, and time management skills

Requirements:

• Proven 8+ years’ experience in PPC/SEM/Social/Display
• Experience with customer acquisition leveraging LTV models for business services products
• Strong knowledge of smart bidding strategies, including Google Ads’ TROAS and TCPA
• Experience executing across multiple performance marketing channels
• Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools.
• Experience using external competitive research tools such as SEM Rush
• Proven track record of driving measurable results in PPC (revenue growth, profit growth, ROI improvement)
• You enjoy working in a team environment and look forward to supporting the business to meet required goals

What Success Looks Like:

• Develop a leading performance marketing operation to compete with industry leaders in the respective verticals
• Growth of business line from small to large scale at target ROI
• Forge a growth strategy that can be repeated for other owned and operated properties under the Forbes Advisor umbrella

Forge a growth strategy that can be repeated for other owned and operated properties under the Forbes Advisor umbrella

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.