Minerva – Agentic Consumer Data and Marketing Platform for Brands

Description

Minerva is an AI platform for consumer marketing leaders. Its agents take on the operational data work: unifying and enriching first-party customer data, analysing the funnel, drafting campaigns, pushing them to activation platforms, and sending auditable performance reports. Marketers stay in charge of the brand story and approve what goes live.

New York-based Minerva launched publicly on 9 June 2026 with $20M from The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, NBA Investments and others, alongside a partnership with OpenAI. Co-founder and CEO Jackson Engles says that in early deployments Minerva helped brands improve paid media ROAS by 3.4x and direct mail MQL creation by 2.5x. Early customers include the NBA, Wander, Hard Rock Stadium Group, Trust & Will, Clay and Ramp.

Who Minerva Is For

Minerva suits consumer businesses where acquisition is expensive and data is fragmented:

• Consumer brands wanting better targeting, routing and suppression.
• Growth and performance marketers under pressure to improve CAC and ROAS.
• Direct mail and paid media teams that need richer audience data.
• Marketing leaders who want reporting without building a data team.

Core Capabilities

Agentic Data Engineer

The Agentic Data Engineer unifies Minerva’s attribute data with a brand’s interaction data and standardises each consumer’s user and life journey. Minerva says its consumer graph covers 270 million records and more than 1,000 attributes, updated daily since 2010.

Agentic Data Scientist

Agents proactively review your funnel and provide daily monitoring of what is missing, what is winning and what to do next. You can also ask direct questions, such as a yearly performance review broken down by best-performing demographics.

Campaign Generation and Activation

Using their understanding of your funnel, agents draft campaigns covering segments, hooks and creative briefs for Google Ads, Meta, direct mail and email. You can edit them or push them straight to your activation platforms.

Measurement and Reporting

As campaigns run, agents push auditable reports to your dashboard and inbox, covering ROAS, CPA, spend pacing, conversion and attributed revenue. Minerva reports an average implementation time under five days.

Key Features Summary

• 270M-record consumer graph with 1,000+ attributes
• Agentic Data Engineer and Agentic Data Scientist
• Predictive scoring and unlimited person search
• Campaign drafting and activation across channels
• Automated performance reports
• Data API and MCP
• CCPA compliant and SOC 2 Type II

Plans & Pricing

Minerva offers a 14-day free trial with no card required and 100 free records. Growth is self-serve and priced by records under management (RUM).

Pricing taken from minerva.io/pricing on 29 October 2026. The yearly price shown includes two months free against $14,400 billed monthly; 10k and 100k record tiers are also offered.

Pros & Cons

Pros

• Unique consumer data layer under the agents.
• Strong published results, such as Wander’s 3.4x ROAS improvement.
• Self-serve trial and unlimited seats.

Cons

• Expensive for smaller brands.
• US consumer data focus.
• Pricing by records requires careful planning.

Where Minerva Fits

Minerva brings audience data and analysis to the agent stack. For agents that then run paid campaigns, see our guide to the best AI paid ads tools. For a strategy-level view, read our guide to the best AI CMO platforms.

Browse the data and analytics agents category in our AI agents directory.

FAQs

What does Minerva’s agent do on its own?

It cleans and enriches data, monitors your funnel daily, drafts campaigns and pushes reports. Marketers edit and approve before activation.

Is there a free trial?

Yes. Minerva offers a 14-day trial with no card required and 100 free records.

How much does Minerva cost?

Growth costs $12,000 a year for 50k records when billed yearly. Enterprise is custom.