Blindspot – Self-Serve Digital Billboard Advertising With an AI Planner

Description

Blindspot lets you buy digital billboard and screen advertising (DOOH) yourself, without going through a media agency. You can pick screens by hand with prices shown up front, or let its AI planner, Blinky, build and adjust a plan for you.

It covers more than 3 million screens in over 50 countries and says it has served more than 25,000 advertisers.

Who Blindspot Is For

• Local businesses wanting billboard exposure on a small budget
• Marketers testing out-of-home alongside digital ads
• Agencies running location-based campaigns for clients
• Event and retail brands targeting specific areas and times

Core Capabilities

Hyperlocal Manual Booking

Choose individual screens yourself and see the price before you book.

Blinky AI Planner

Blinky plans campaigns using traffic, weather, footfall and local events, and replans as conditions change.

Hourly Buying and Creative Swaps

Buy by the hour, show different creative by location and swap creative based on context.

Reporting

Reports cover plays, impressions, foot traffic and lift in website visits.

Fast Approval

Creative is checked by AI and the Blindspot team, and campaigns can go live in as little as 48 hours.

Key Features Summary

• Self-serve digital billboard buying
• 3M+ screens in 50+ countries
• AI campaign planner (Blinky)
• Hourly buying and location-specific creative
• Reporting on plays, impressions, foot traffic and web lift
• Live in as little as 48 hours

Plans & Pricing

Pricing taken from seeblindspot.com on 24 October 2026. Check the site for current prices.

Pros & Cons

Pros

• Billboard advertising without agency minimums
• Prices visible before booking
• Reporting links screen plays to foot traffic and web visits

Cons

• Costs vary widely by location and time
• Out-of-home results are harder to attribute than online ads
• Creative must pass approval before going live

Where Blindspot Fits

Blindspot suits marketers who want to add digital billboards to a campaign with a small budget and no agency. Browse more AI tools for digital marketers on Digital Marketing Supermarket.

FAQs

What does Blindspot do?

Blindspot lets you book digital billboard and screen ads yourself, by hand or with its AI planner Blinky.

How much does Blindspot cost?

You pay per play with no minimums. Budgets start from about $50, and urban panels from about $0.23 per play.

How quickly can a campaign go live?

Campaigns can go live in as little as 48 hours after creative approval.