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Heading – UK AI Search Visibility Platform for Agencies

Heading is a UK-built AI search visibility platform that tracks what ChatGPT, Perplexity, Gemini, Copilot and Google’s AI features say about a brand daily, with citations, perception and crawler data, plus white-label reporting for agencies. From $80 a month billed annually; Agency $400 a month annual; seven-day free trial.

Heading – UK AI Search Visibility Platform for Agencies

Heading – UK AI Search Visibility Platform for Agencies

Heading is a UK-built AI search visibility platform that tracks what ChatGPT, Perplexity, Gemini, Copilot and Google’s AI features say about a brand daily, with citations, perception and crawler data, plus white-label reporting for agencies. From $80 a month billed annually; Agency $400 a month annual; seven-day free trial.

Features

Pricing

  • Free Trial

Description

Heading is a UK-built AI search visibility platform for brands and agencies. It tracks a set of buyer questions daily across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and Microsoft Copilot, keeps the answer text, the brands named and the sources cited, and turns gaps into objectives and tasks for its Heading Agent.

Brand plans start at $80 a month billed annually ($100 monthly), and the Agency plan is $400 a month billed annually for up to ten client brands with white-label reporting. Every paid plan starts with a seven-day free trial (checked 10 November 2026). Full desk review: Heading review 2026.

Evidence caveat: Heading launched publicly with a press release on 6 November 2026. Traction figures such as “20+ paying customers” in beta and $10,000 monthly recurring revenue during a TV competition are the founders’ own claims. The site’s own pages disagree on a few details (see Pricing).

Who Heading Is For

  • Agencies that want to sell AI search reporting under their own brand, with recipient logins and prospecting audits.
  • In-house marketers who need a daily record of what AI assistants say about one website, with the evidence behind each number.
  • UK teams that prefer a UK company (Heading AI Limited) and GBP billing.

Core Capabilities

Daily Visibility, Citations and Competitors

Heading measures how often AI answers name your brand for tracked questions, which domains and pages they cite (including pages that cite a rival and never you), and who is recommended alongside you.

Perception and Agent Readiness

It reports how AI depicts your brand, with sentiment, and tests whether AI agents can reach and read your site before you blame the content.

Crawl Activity and Outcomes

Paid brands can stream server or edge logs to see which AI crawlers fetch which pages, then connect AI referrals and conversions.

Heading Agent, MCP and API

Objectives, plans and tasks feed a Heading Agent that investigates gaps with sources attached. An MCP server can read data and change tracking; the REST API is read-only. Heading states plainly that it cannot make an AI platform recommend a brand and does not do keyword research, rank tracking or backlinks.

Agency Tools

Agency plans pool prompts across client brands and include white-label branding on your domain, recipient access, reporting and prospecting.

Key Features Summary

  • Six baseline AI platforms, with Claude Sonnet 4, GPT 5 Search, DeepSeek, Qwen and Mistral as usage-billed add-ons
  • Daily tracking with the answer text and citations behind each figure
  • Perception, competitor gaps, agent-readiness and AI crawler analytics
  • Heading Agent with objectives and tasks; MCP server and read-only REST API
  • White-label reporting and prospecting on agency plans
  • Unlimited team members; billing in USD, GBP or EUR
  • Seven-day free trial on your first brand

Plans & Pricing

Plan Price What you get
Starter (brand) $80/month billed annually ($960/yr) or $100 monthly; £60/£75 1 brand, 75 tracked prompts, 500 AI & data credits a month
Growth (brand) $200/month annually or $250 monthly 1 brand, 200 prompts, 1,750 credits
Scale (brand) $400/month annually or $500 monthly 1 brand, 500 prompts, 4,000 credits
Agency $400/month billed annually ($4,800/yr) or $500 monthly; £300/£375 Up to 10 brand workspaces, 500 pooled prompts, white-label and prospecting
Agency Growth / Agency Scale $800 or $1,500/month annually 1,100 or 2,200 pooled prompts
Free brand $0 Up to 25 questions measured once, no daily series

Pricing checked 10 November 2026 from useheading.com/pricing and its markdown version. A seven-day free trial needs a card at checkout. The pricing page says plans include any three of six baseline platforms, while the markdown pricing and homepage say all six are included; the homepage markdown also says “from $50”. Confirm live terms before you buy.

Pros & Cons

Pros

  • Built around agencies: pooled prompts, white-label, recipient logins and prospecting.
  • Shows the raw answer and citations behind each metric, and is candid about what it cannot do.
  • Public prices in three currencies and a free trial.

Cons

  • Brand new; traction figures are self-reported.
  • Inconsistent plan details across its own pages (platform count, entry price).
  • No keyword research, rank tracking or backlinks, so you still need an SEO suite.

Where Heading Fits

Heading sits with GEO, AIO and AI SEO tools for AI answer tracking. Comparing options? Browse our directory of AI tools for digital marketers.

FAQs

How much does Heading cost?

Brand plans start at $80 a month billed annually ($100 monthly). The Agency plan is $400 a month billed annually for up to ten brands. A free brand gives a one-off 25-question snapshot.

Who is behind Heading?

Heading AI Limited, a UK company co-founded in 2026 by Finn Elliott (CEO and lead engineer), Luke Tobin and his holding company Unusual Group.

Does Heading guarantee AI recommendations?

No. Heading says it measures AI answers and cannot make a platform recommend a brand.