Honestly – Product Opinion Research From Real Social Conversations

Description

Honestly is a research platform that finds what people are saying about products across social media and turns it into clear, checkable insight. Rather than giving a single sentiment score per post, it splits each post, video or comment into separate opinions and links every one to the exact product and feature it is about.

It also checks whether each post is relevant and labels it as organic, sponsored or AI-generated, so paid and fake content does not distort the picture.

Who Honestly Is For

• Marketing and brand teams tracking how campaigns and products are received
• Product teams looking for feature-level feedback
• Customer experience teams spotting complaints early
• Partnership and affiliate managers researching creators and competitors

Core Capabilities

Opinion-Level Analysis

One post that mentions three products and several features becomes several separate opinions, each tied to the right product and feature.

Relevance and Authenticity Filtering

Each post is checked for relevance and tagged as organic, sponsored or AI-generated. You can still review anything that was excluded.

Full Content Reading

Honestly reads whole posts and comment threads and uses video transcripts, transcribing the audio itself when a video has no captions.

Traceable Findings

Every opinion shows how it was labelled and links back to the original post, so findings can be checked.

Trend Alerts

It watches the data for patterns, such as a sudden rise in complaints, and flags them in reports.

Key Features Summary

• Covers YouTube, TikTok, Instagram, Reddit, X, Threads, Facebook, Amazon and Naver
• Feature-level sentiment
• Organic, sponsored and AI-generated content labels
• Video transcription
• Source links for every finding
• Complaint spike detection
• Competitor comparison

Plans & Pricing

Honestly does not publish its prices. You request a demo through the website to get a quote.

Checked on usehonestly.com on 24 October 2026.

Pros & Cons

Pros

• Feature-level detail rather than a broad sentiment score
• Filters out sponsored and AI-generated posts
• Every finding can be traced to its source
• Wide platform coverage, including Naver for Korean markets

Cons

• No public pricing or self-serve trial
• Integrations are not listed on the website
• Aimed at teams with an ongoing research need rather than one-off checks

Where Honestly Fits

Honestly suits brands that want to know exactly what customers like and dislike about specific products and features, based on genuine social conversations. For monitoring and clipping broadcast TV coverage rather than social-product conversations, see SnapStream. Browse more AI tools for digital marketers on Digital Marketing Supermarket.

FAQs

What does Honestly do?

Honestly splits social posts, videos and comments into separate opinions and links each one to a product and feature.

Which platforms does it cover?

YouTube, TikTok, Instagram, Reddit, X, Threads, Facebook, Amazon and Naver.

How much does Honestly cost?

Honestly does not publish prices. You request a demo to get a quote.