Obsero – GEO Platform for Tracking Brand Visibility in AI Search

Description

Obsero is a generative engine optimisation (GEO) platform that tracks and grows how AI assistants recommend your brand. It measures four metrics, visibility, prominence, sentiment and citations, across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot, benchmarks you against competitors and shows which content and sources would lift your position.

The London-based company was founded in 2025 by Mike Logue and Andy Francos. In October 2026 it raised a $1.2 million seed round led by SFC Capital. Obsero says it has tracked more than 10 million AI answers, and it names Zopa, Pepperstone and Zoopla among its clients, alongside agency partners such as IDHL and Silverbean.

Who Obsero Is For

Obsero suits teams that need to know what AI search says about them:

• SEO and content marketers adding AI search visibility to their reporting.
• Brand and PR teams watching how AI assistants describe and compare their brand.
• Marketing agencies running GEO for several clients, with unlimited seats.
• Local and multi-market brands that need tracking down to city or postcode level.

Core Capabilities

AI Visibility Tracking

Obsero runs your chosen prompts every day across each AI model and market, recording whether your brand appears, how prominently and against which competitors. Postcode-level targeting lets local businesses see results for the areas they serve.

Sentiment and Prompt Analytics

Sentiment analysis shows how AI frames your brand, while prompt analytics surfaces the exact words models use about you, so you can see positioning gaps as well as ranking gaps.

Citation and Agent Analytics

Citation analysis reveals which sources AI models trust and quote, pointing to PR, affiliate, UGC and on-site opportunities. Agent analytics shows which AI crawlers and agents fetch which pages, and how those pages perform.

Content Optimiser and MCP

The content optimiser analyses a page by URL and suggests improvements for AI search. A read-only MCP server lets you query your Obsero data from AI assistants, and GEO consultants can work alongside your team as a paid add-on.

Key Features Summary

• Visibility, prominence, sentiment and citation tracking
• Covers ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude and Copilot
• Daily data pulls with competitor benchmarks
• Postcode-level local tracking
• Content optimiser and agent analytics
• Read-only MCP server and unlimited seats

Plans & Pricing

Obsero uses usage-based pricing with every feature included. A tracked prompt is one prompt run once a day in one market on one AI model, and Claude counts as four model credits. Each rate applies only to the prompts within its band.

Pricing taken from obsero.ai on 2 November 2026 and shown in pounds sterling. As a guide, 100 prompts in one market across three AI models comes to £114 a month. A free trial is available. Plans may change, so check the official pricing page before you buy.

Pros & Cons

Pros

• All features and unlimited seats at every volume.
• Broad model coverage, including Copilot and Google AI Mode.
• Local, postcode-level tracking is rare among GEO tools.

Cons

• Usage-based pricing takes some working out before you commit.
• Tracking Claude costs four times as much as other models.
• Consulting support is charged separately.

Where Obsero Fits

Obsero sits squarely among GEO and AIO tools, alongside AI SEO and analytics platforms that report on AI search performance. Comparing options? Browse our directory of AI tools for digital marketers.

FAQs

Which AI models does Obsero track?

ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot.

How does Obsero pricing work?

You pay per tracked prompt per day, based on prompts, markets and models. The rate falls as your volume grows, and every plan includes all features.

Does Obsero offer a free trial?

Yes. You can start a free trial from the Obsero website, or book a demo with the sales team.