ReleaseStack – Creator and Brand Partnership Platform for Campaigns on X

Description

ReleaseStack is a creator and brand partnership platform for running paid campaigns on X. Official pages describe a workspace in which a brand writes a structured brief, chooses creators the ReleaseStack team has reviewed, sends offers that state the amount, deliverables and payment terms, reviews the published posts, and tracks creators, delivery and spend on one campaign board. Creators apply once, cannot list themselves, and only appear in the marketplace after that review. Official About and Terms pages say the service is operated by an individual in Prayagraj, Uttar Pradesh, India. A registered company name is not published. Subscriptions are billed by Dodo Payments, the Merchant of Record. The Terms are governed by the laws of India, and were last updated on 9 November 2026.

Public prices were checked on 13 November 2026 (Europe/London). Brands that have never had a paid plan can start one free 7-day trial, with no card needed: up to 3 campaigns, 15 creators matched from the brand’s website, and a 20% fee on creator spend. After that, paid plans start at $79 a month (Basic), then $199 (Pro) and $799 (Max), each with a lower fee on creator spend (15%, 8% and 5%). Writing and saving briefs as drafts is free; launching campaigns and inviting creators requires a trial or a paid plan. For a fuller look, read our ReleaseStack review 2026.

Who It’s For

• Brands, startups and marketing teams that want to run creator campaigns on X with a written brief, written offers and a board that records posts and spend, rather than managing the work only in DMs and spreadsheets.
• Teams that want to pick from creators a human team has reviewed, with niche, followers, average views, CPM and rate shown on each record, instead of an open self-serve listing.
• Teams that want a public monthly rate card, a 7-day trial with no card, and a stated refund if an agreed post is not published.
• Teams that want a GTM manager to handle discovery, shortlisting, outreach and negotiation for up to two managed campaigns a week, as described on the Max plan, while still approving briefs, offers and spend.
• Creators on X, especially in tech, SaaS, AI, developer tools, hardware, startups and business, finance, design, gaming or reviews, who want offers with terms written down and payouts after the brand approves a live post.

Core Capabilities

• Structured campaign briefs. Official pages describe a five-step builder covering objective, audience, deliverables, budget and the creators to invite, with the plan’s spend fee included in the estimate as you go. Drafts can be saved at no charge.
• Reviewed creator marketplace on X. Creators apply through a six-part application and connect their X account. The team approves, asks for more, or declines. Official copy says creators cannot list themselves, and every plan can see every reviewed creator; Pro and Max add advanced search and recommendations.
• Offers with terms up front. Each invitation is described as stating the amount, deliverables and payment terms before work starts. Official pages say replies, files and the agreement stay in one thread, and that offer revisions and counter-offers are available on Pro and Max.
• Campaign board. Official FAQs say the board shows creators hired against invited, posts delivered against planned, and spend recorded.
• Held creator budget and refunds for unpublished work. The brand pays the agreed creator amount plus the plan’s spend fee; official terms say that money is held until the post is live and approved, and is refunded in full, including the fee, if the post is not published.
• Creator payouts. After the brand approves a published post, the creator requests a payout, which official pages say is made within 14 days to a verified bank account, UPI ID, PayPal, or a USDC (Solana) or USDT (Ethereum) wallet.
• Managed campaigns on Max. Official copy adds a dedicated GTM manager, up to two managed campaigns a week, discovery, shortlist, outreach, negotiation and performance reporting, with no view fee.

Key Features

• Campaigns run on X only. Official niches include tech, SaaS, AI, developer tools, hardware, startups and business, finance, design, gaming and reviews.
• Deliverables listed in official materials include a sponsored post, a quote post, a repost, a profile banner and a link in bio.
• Sponsored posts must be labelled as paid partnerships, as required by X’s rules and applicable advertising law, per the Terms.
• If an offer is silent on usage rights, the Terms say the brand may share and link to the published post but may not edit it or use it in paid advertising.
• A one-time 7-day trial for brands that have never had a paid plan, with no payment details required. Campaigns already launched keep running when the trial ends without a paid plan; new launches and invitations stop until a plan is chosen.
• Subscriptions are billed monthly in advance in US dollars by Dodo Payments, renew automatically, and can be cancelled in the brand workspace; the plan stays active until the end of the paid month. Unused monthly limits do not carry over, per the Terms.
• Campaign payments, added funds and wallet top-ups are processed by Razorpay, separately from the subscription. Amounts are set in US dollars; official terms say payments from India by UPI or Indian cards are charged in Indian rupees at the exchange rate shown at checkout.
• Subscription fees are not refunded. Money for a creator post that is not published is refunded in full.
• The official public sitemap listed 185 creator profile pages (URLs in the form /@username) when checked on 13 November 2026 (Europe/London). The official site itself does not publish a total creator count.
• Official footer and site links list company profiles on X, Instagram and LinkedIn, all under thereleasestack.

Plans & Pricing

Checked on 13 November 2026 (Europe/London), from the official pricing page, FAQ and Terms. Creator spend is paid per campaign at checkout, on top of the monthly plan. The worked examples below are the vendor’s own arithmetic. Official copy also notes that Pro costs less than Basic once you agree more than about $1,714 with creators in a month, and Max costs less than Pro above about $20,000, because of the lower spend fees.

The official Refund & Cancellation Policy and Terms of Service set out cancellation, refunds, wallet withdrawals, and the split between Dodo Payments (subscriptions) and Razorpay (campaign and wallet payments). Official terms also say you should not move a running deal off ReleaseStack to avoid fees, and that liability for claims is limited, to the extent permitted by law, to subscription fees paid in the three months before the claim plus campaign amounts held that are due.

Pros & Cons

Where It Fits

ReleaseStack sits in influencer marketing and social media marketing, with a narrower brief than multi-platform marketplaces: it is a workspace for paid creator campaigns on X, with reviewed creators and written offers. For a B2B creator platform with a wallet and Social Signals, see Flooencer. For published-price discovery and campaign tools across a wider set of networks, see Favikon, Limelight and Naano. For a managed LinkedIn-first agency rather than a marketplace, see Creator Authority. These tools are compared in our best B2B influencer marketing platforms 2026 guide, with a wider set in best AI influencer marketing tools 2026. If you want a managed social team more broadly, see our AI social media agencies shortlist, or browse the directory of AI tools for digital marketers.

FAQs

What does ReleaseStack do?

Official pages describe it as a creator and brand partnership platform for campaigns on X: write a brief, choose reviewed creators, send offers with clear terms, review posts and track spend. Creators apply and are reviewed before they can receive offers.

How much does ReleaseStack cost?

A free 7-day trial is advertised for new brands, with no card and a 20% fee on creator spend. Paid plans are $79, $199 and $799 a month, plus spend fees of 15%, 8% and 5%. Drafts are free. Prices checked on 13 November 2026 (Europe/London).

Is there a free trial?

Yes. Official pages say brands that have not had a paid plan can start one 7-day trial, once, with no card needed, up to 3 campaigns and 15 matched creators. Writing and saving drafts is always free.

Which platforms does it support?

Official FAQs and the How it works page say campaigns run on X. Other social networks are not listed as live campaign platforms.

Who operates ReleaseStack?

Official About and Terms pages say the service is operated by an individual in Prayagraj, Uttar Pradesh, India. A registered company name is not published. Subscriptions are billed by Dodo Payments. The Terms are governed by the laws of India.

What happens if a creator does not post?

Official pricing, FAQ and refund pages say the creator amount and the spend fee on that post are refunded in full if the agreed post is not published.