Sanity

Sanity (sanity.io) is a headless content platform, which it calls a Content Operating System. Content lives as structured data in its hosted Content Lake, editors work in Sanity Studio, an open-source editor your developers configure in code, and the same content can feed websites, apps, landing pages and AI agents. Its AI tools include AI Assist inside the Studio, a Content Agent for bulk edits and audits, and Agent Actions for automated generation and translation.

Key features

• Content Lake: a hosted, real-time content database that stores content as structured JSON, queried with GROQ or GraphQL, with references kept intact across documents.
• Sanity Studio: an open-source editor built with React that your team configures in code, with real-time collaboration, revision history and free hosting.
• Visual Editing and page building: live preview, click-to-edit previews and a Presentation tool, so marketers can edit pages and landing pages in context.
• Releases and localisation: scheduled drafts (Growth), Content Releases that publish bundles of changes together (Enterprise add-on), and unlimited locales on every plan.
• AI Assist (Growth plan and up): reusable instructions inside the Studio for translation, SEO fields, image captions, related-article suggestions, long-form drafts, variants and image generation, with style guides and role-based guardrails.
• Content Agent: an AI agent you talk to in the Studio, Slack or by API to audit content, find missing fields, bulk-edit hundreds of documents, turn press releases into articles and research topics on the web; changes are staged for your review.
• Agent Actions and Functions: schema-aware APIs to generate, transform and translate content automatically, triggered by content changes, scripts or CI pipelines.
• Canvas, MCP server and Sanity Context: an AI writing surface that maps drafts to your fields, an MCP server for tools such as Claude and Cursor, and an MCP endpoint that lets your own AI agents query your content.

Pricing

Growth add-ons: Dedicated Support at $799 a month, an increased quota at $299 a month (50k documents and higher API and bandwidth limits), and extra datasets at $999 per dataset a month. Prices are per month in US dollars, and self-serve plans are billed monthly only, with no minimum term. New projects get a free trial of paid features, and Sanity runs a startup programme (one year of Growth free for eligible early-stage startups) and a non-profit plan. Prices checked on Sanity’s pricing page on 5 Nov 2026.

Good to know

• A developer is needed to model content and connect your front end before marketers can publish
• Growth is charged per seat, so costs rise with every editor; AI Assist is not on the free plan
• AI usage is metered in credits beyond the monthly allowance, so set a spending limit
• SSO, custom roles, audit logs and an uptime SLA are on Enterprise, which is quote-based
• Self-serve plans are billed monthly only, by card

Our verdict: 4.7/5. Read our full Sanity review. Compare with Gradial, Webflow Campaigns or browse the Content Creation & Management category.

Frequently asked questions

What is Sanity?

Sanity is a headless content platform. Content is stored as structured data in Sanity’s hosted Content Lake, edited in Sanity Studio, and delivered by API to websites, apps and AI agents.

How much does Sanity cost?

There is a free plan for up to 20 seats. Growth costs $15 per seat a month for up to 50 seats, and Enterprise is custom-priced. Add-ons and extra usage are charged on top.

Is there a free trial?

Yes. The free plan has no time limit, and new projects get a free trial of paid features. Eligible startups can apply for one year of the Growth plan free.

What AI features does Sanity have?

AI Assist (Growth and up) runs reusable instructions in the Studio for translation, SEO fields, captions and drafts. Content Agent audits and bulk-edits content through conversation, and Agent Actions automate generation and translation by API.

How are Sanity AI credits charged?

Free and Growth include 1,000 AI credits a month and Enterprise 5,000. A Content Agent message costs 4 credits and each action 2 credits. Extra credits on Growth cost $0.05 each, and you can set a monthly spending limit.

Does Sanity use my content to train AI models?

Sanity’s AI terms say its AI provider integrations are configured not to use input data to train models. Its sub-processor list names Google (Gemini), OpenAI and Anthropic for AI features.

Do I need a developer to use Sanity?

Usually, yes. A developer sets up the content model and connects the Studio to your site. After that, marketers can edit, preview and publish without code.

Some links on Digital Marketing Supermarket are affiliate links, and some listings and spotlights are sponsored. We may earn a commission or a fee from these at no extra cost to you. Sponsored placements are always labelled, and payment never decides a review score. We use AI tools to help with research and drafting, and an editor checks and edits everything before it’s published.