SpotsNow

Description

SpotsNow is a self-serve podcast advertising platform that calls itself the AI operating system for podcast advertising. Brands enter their website and budget, and SpotsNow suggests high-performing shows, lets you book discounted host-read spots directly, and tracks results across every show in one dashboard.

On 3 November 2026 the Nashville company launched SpotsNow SuperAgent, a free AI agent for podcast advertising. Ask it a plain-language question, or ask it to build a campaign, and it draws on SpotsNow’s data on 59,000+ actively running shows, ad-spend history and 100+ data points per show to return a plan with benchmark pricing and estimated ROAS ranges.

Who SpotsNow Is For

SpotsNow suits brands and agencies testing or scaling podcast ads, and the shows that sell to them:

• Direct-to-consumer brands trying host-read podcast ads for the first time.
• Media buyers and agencies looking for last-minute inventory and competitor insight.
• Growth marketers who want attribution beyond promo codes.
• Podcasters and networks looking for likely advertisers.

Core Capabilities

SuperAgent

SuperAgent handles four jobs: discovering shows whose audiences fit a brand, analysing which brands buy podcast ads and roughly how much, learning from reads already running in a category, and uncovering open inventory or likely advertisers. There is no setup, seat licence or installation.

Self-Serve Planning and Booking

AI finds shows for your brand, audience and budget, then you can instantly book discounted spots from 700+ shows with last-minute openings, or send custom requests to any show.

Ad Intelligence

You can search the ads currently running across podcasts, see what brands are spending by category, track competitor spend and spot industry trends. The same intelligence can be used inside Claude or ChatGPT through the SpotsNow connector.

Tracking and SpotsNow Pro

A dashboard shows performance by show so you know what to scale or cut. For a done-for-you option, SpotsNow Pro handles show selection, rate negotiation, creative briefs, pixel-based attribution and reporting.

Key Features Summary

• Free SuperAgent for podcast ad research and planning
• AI show matching from 59,000+ creator profiles
• Instant booking of discounted host-read spots
• Competitor ad spend and creative research
• Claude and ChatGPT connector
• Performance dashboard and pixel-based attribution
• Managed SpotsNow Pro service

Plans & Pricing

SpotsNow does not publish subscription tiers. Planning and SuperAgent are free, and you pay for the podcast inventory you book.

Pricing based on spotsnow.io, SpotsNow Pro and the SuperAgent press release, checked on 4 November 2026. Spot prices vary by show and are not listed as fixed plans. Check spotsnow.io before you buy.

Pros & Cons

Pros

• Free AI planning lowers the barrier to testing podcast ads.
• Rare data on podcast ad spend and running creative.
• Self-serve booking with no large minimum commitments.

Cons

• Focused on podcasts, so it will not replace a wider media plan.
• No published pricing for the managed service.
• ROAS figures on the site are the company’s own claims.

Where SpotsNow Fits

SpotsNow sits among paid advertising tools, overlapping with influencer marketing for host-read creator ads and paid ads management for planning and tracking. It is a sensible first step for brands that have tested search and social ads and now want a new channel with host-read trust, without committing an agency budget up front. Comparing options? Browse our directory of AI tools for digital marketers.

FAQs

Is SpotsNow SuperAgent free?

Yes. SuperAgent is free to use at spotsnow.io, with no setup or seat licence.

Can I book podcast ads directly with SpotsNow?

Yes. You can instantly book discounted spots or send custom requests to shows, then track performance in one dashboard.

Does SpotsNow work with Claude or ChatGPT?

Yes. Teams can add the SpotsNow connector to use its podcast intelligence inside Claude or ChatGPT.