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Best Digital Marketing Agencies in Lisbon: A Comprehensive 2025 Guide

October 28, 2025

Lisbon has emerged as one of Europe’s most dynamic technology and innovation hubs, attracting businesses from around the globe. With this growth comes an impressive ecosystem of digital marketing agencies that combine local expertise with international standards. Whether you’re seeking cutting-edge AI marketing solutions, comprehensive brand development, or performance-driven campaigns, Lisbon’s digital marketing landscape offers world-class agencies ready to transform your business.

This comprehensive guide explores the best digital marketing agencies operating in Portugal’s vibrant capital, each bringing unique strengths and proven track records to help businesses thrive in the digital age.

1. Codedesign

Website: https://codedesign.org

Location: Lisbon, Portugal (with offices in Boston and Singapore)

Codedesign stands as one of Lisbon’s most prominent full-service digital marketing agencies, distinguished by its data-driven approach and impressive international footprint. Founded in 2013, this award-winning agency has built a reputation for blending human creativity with sophisticated data analytics to deliver measurable results for clients ranging from small businesses to global enterprises.

What sets Codedesign apart is its comprehensive service offering that covers the entire digital marketing spectrum. The agency specializes in Search Engine Optimization, Pay-Per-Click advertising, social media marketing, content marketing, and email marketing, but extends far beyond these fundamentals. Their expertise includes artificial intelligence-driven marketing strategies, digital commerce solutions, B2B direct engagement, and DTC marketing optimization. This breadth of services allows clients to consolidate their digital marketing needs under one strategic partner.

The agency’s proprietary technology platforms represent a significant competitive advantage. Codedesign has developed its own AI-augmented analytics tools that provide deeper insights into customer behavior and campaign performance than standard industry solutions. These proprietary systems enable the team to understand target audiences at a granular level and optimize campaigns with precision that competitors struggle to match. The Codedesign AI platform integrates machine learning capabilities that continuously improve campaign performance based on real-time data.

Codedesign’s client portfolio speaks volumes about their capabilities. They’ve successfully partnered with major international brands including Nestlé, Aston Martin UAE, Unilever UAE and Singapore, Mexto, Guerlain, Pfizer, and Velux. This diverse client base across multiple industries demonstrates their ability to adapt strategies to different market segments and business objectives. Their work spans over 20 industries including healthcare, retail, finance, technology, education, e-commerce, automotive, travel and hospitality, and many others.

The agency maintains an impressive client retention rate of 86%, which is significantly higher than industry averages. Their client recommendation score sits 76% above market standards, reflecting the quality of their work and the strength of their client relationships. These metrics underscore Codedesign’s commitment to delivering not just campaigns, but sustainable business growth for their partners.

Codedesign’s team comprises certified experts across all major digital platforms. They hold Google Premier Partner status and maintain strategic partnerships with Facebook, TikTok, Amazon, HubSpot, Salesforce, and Microsoft. This multi-platform expertise ensures clients benefit from the latest features and best practices across all major marketing channels. The team includes specialists in search engine marketing, social media advertising, programmatic advertising, influencer marketing, LinkedIn marketing, Amazon and eBay campaigns, analytics, conversion rate optimization, video marketing, CRM, mobile marketing, and AI-driven marketing strategies.

Recognition from industry authorities further validates Codedesign’s excellence. The agency has been recognized as a Top B2B Digital Agency in Europe and a Top Performing Ecommerce Agency in Retail and Health sectors. In 2023, they received the PME Líder (SMB Leader) distinction from IAPMEI, Portugal’s Agency for Competitiveness and Innovation, acknowledging their excellence in business initiatives and commitment to digital innovation both locally and globally.

2. Fullsix Portugal

Website: https://fullsix.pt

Location: Paço de Arcos, Lisbon, Portugal

Part of: Havas Group

Fullsix Portugal represents one of the most established and respected digital agencies in the Portuguese market, with nearly 20 years of experience transforming how brands connect with consumers. As the leading digital agency within the prestigious Havas Group network, Fullsix brings unparalleled resources, international expertise, and cutting-edge capabilities to the Lisbon market. Their positioning as the number one digital agency in Portugal isn’t merely aspirational – it’s backed by consistent industry recognition and a portfolio of blue-chip clients.

The agency’s core focus centers on Customer Experience (CX), positioning them as architects of business transformation in an increasingly digital marketplace. Fullsix doesn’t simply execute marketing campaigns; they fundamentally reshape how businesses interact with customers throughout the entire purchase journey. This holistic approach integrates business strategy, communication, marketing, and technology to create meaningful experiences that drive both customer satisfaction and business results.

With a team exceeding 150 professionals, Fullsix boasts diverse expertise spanning strategic planning, advertising, communication, UX and UI design, content creation, social media management, platform development, media planning, and research. This multidisciplinary approach ensures that every aspect of a client’s digital presence receives expert attention. The team’s varied backgrounds enable them to tackle complex challenges that require coordinated efforts across multiple specializations.

Fullsix’s service portfolio demonstrates their comprehensive capabilities. Their digital strategy consulting helps businesses navigate the complexities of digital transformation, mapping customer journeys to identify opportunities and strategic touchpoints. The creative and communication teams develop brands and campaigns specifically designed for a mobile-first, social-first world, recognizing that modern consumers primarily interact with brands through smartphones and social platforms. Their “content-first” philosophy ensures that channels and formats adapt to the content strategy, rather than forcing content into predefined templates.

Search Engine Optimization forms a critical component of Fullsix’s offering, recognized as fundamental for any business seeking to reach audiences online. Their performance media expertise runs deep in the agency’s DNA, reflecting years of experience optimizing campaigns for maximum ROI. The data analytics team leverages consumer data to generate actionable insights that continuously improve business performance. Marketing automation and CRM solutions help clients rationalize, simplify, automate, and scale their marketing operations, addressing one of the biggest challenges facing modern marketing teams.

The agency has recently launched the Fullsix AI Lab, a dedicated service focused on transforming marketing and content creation through generative artificial intelligence. This innovative offering positions clients at the forefront of AI-powered marketing, enabling them to create content more efficiently while maintaining quality and brand consistency.

Fullsix’s client roster includes some of Portugal’s most prominent brands. They’ve maintained a partnership with EDP for over a decade, continuously retooling the digital customer experience and reimagining digital services. This work includes designing new product and service user journeys, producing digital content at scale across all channels, continuous site performance improvement through SEO, creating Portugal’s most awarded design system, developing EDP’s first online store, comprehensive technical development and hosting, and executing B2B digital strategy.

For Continente, one of Portugal’s largest retail brands, Fullsix developed a new content portal that consolidated 10 separate sites into one cohesive platform. They simultaneously created a scalable Design System that supports the creation of new and more effective digital marketing assets. Their work with PortoBay Hotels spans over 15 years, developing and integrating a custom Design System that allows the hotel chain to grow its digital business across all core markets.

Industry recognition validates Fullsix’s market position. The agency secured the number one spot in the Digital Services category of the Reputação 2023 study by ON STRATEGY, which ranks Portugal’s brands with the highest reputation. WARC named them the Best Digital Agency in Europe, while Scopen recognized them as the Best Digital Agency to Work For. In the 2023 Agency Scope Portugal awards by SCOPEN, Fullsix was voted the best Digital Agency in Portugal in their first year of being evaluated in the digital category, achieving first place across all parameters including spontaneous awareness, ideal agency, attractiveness, client perception, and market perception.

3. Confetti Agency

Website: https://confetti-agency.com

Location: R. Bernardim Ribeiro, 1150-072 Lisboa, Portugal

Confetti represents a refreshing approach to digital marketing in Lisbon, embodying joy, creativity, and celebration in every project they undertake. Founded in 2023, this boutique agency has quickly established itself as a go-to partner for businesses seeking authentic, results-driven digital marketing services with a personal touch. Despite their relative youth in the market, Confetti brings infectious energy and a modern perspective that resonates particularly well with startups, small businesses, and the dynamic food and beverage sector.

The agency’s philosophy is elegantly expressed in their name – just as confetti marks moments of celebration and achievement, Confetti Agency views every project as an opportunity to transform business aspirations into vibrant realities. This positive, achievement-oriented mindset permeates their culture and client relationships. Their tagline “Building digital experiences, idea to execution” encapsulates their end-to-end approach, taking clients from initial concept through complete implementation.

Confetti has carved out a distinctive niche in the Lisbon market by specializing in the food and beverage industry. Their deep understanding of restaurants, cafés, and food brands allows them to create marketing that doesn’t just promote food – it brings the entire culinary experience to life online. From TikTok-worthy food videos to Instagram-perfect plating and compelling brand storytelling, their social media marketing makes culinary establishments shine in an increasingly visual digital landscape.

The team excels at creating content that captures the sensory experience of food, translating taste, aroma, and ambiance into digital formats that drive customer engagement and reservations. They understand that successful food marketing requires both aesthetic excellence and practical conversion optimization. This specialized knowledge extends to local SEO strategies tailored for restaurants and cafés, ensuring businesses appear prominently when hungry customers search for dining options in their area.

Confetti’s service portfolio centers on four core areas that work synergistically to build complete digital presences. Their social media marketing services help clients connect with customers, build engaged communities, and grow their brands across platforms including Instagram, Facebook, TikTok, and LinkedIn. The team manages everything from content creation and scheduling to community management and paid social campaigns, delivering cohesive strategies that drive measurable engagement.

Website design and optimization represent another cornerstone of Confetti’s offering. They create exceptional first impressions through beautifully designed websites with outstanding user experiences. For restaurants and food businesses, this includes seamless reservation and ordering systems that integrate smoothly with the brand. Their sites are built with conversion optimization in mind, guiding visitors toward desired actions whether that’s making a reservation, placing an order, or signing up for a newsletter.

Search Engine Optimization forms the foundation of Confetti’s approach to digital visibility. They implement comprehensive SEO strategies that boost online visibility, drive qualified website traffic, and increase conversions. Their particular strength lies in local SEO, ensuring food and beverage businesses rank prominently in location-based searches – critical for attracting nearby customers. The team also helps clients optimize their performance on third-party ordering platforms, maximizing visibility across all channels where potential customers might discover them.

Influencer marketing rounds out their service offering, helping brands boost visibility, build trust, and create authentic engagement through strategic partnerships with content creators. Confetti connects clients with influencers whose audiences align with the brand’s target market, managing campaigns from initial outreach through performance analysis.

Client testimonials highlight Confetti’s strengths. The owner of Kossies Cafe praised them as “a terrific digital marketing agency” noting they “delivered their work for us on time” and calling them the “best marketing agency in Lisbon that I have worked with so far.” The manager of Everest Montanha Algés described their experience as “incredible,” expressing complete impression with Confetti’s professionalism and the beautiful design and presentation of deliverables.

Royal Spice’s manager reported tangible results: “Confetti helps us to improve our online presence and also to drive more traffic through SEO and social media. After collaboration with confetti we found a difference on overall sales and also boost on reservation.” Another client noted they’ve “already seen a noticeable boost in engagement and conversions” and praised Confetti for combining “design excellence with strategic thinking.”

The agency operates with a lean, nimble team of 2-10 professionals, allowing for personalized attention while maintaining the expertise to deliver comprehensive digital marketing solutions. Their project-based pricing typically starts below $5,000, making professional digital marketing accessible to small and medium-sized businesses. This boutique structure enables direct communication with senior team members and ensures clients receive thoughtful, customized strategies rather than template-based solutions.

4. Hypnotic Digital Agency

Website: https://hypnoticagency.com

Location: Espaço Amoreiras, Rua D. João V, nº 24, 1.03, S06, Lisbon, Portugal

Hypnotic Digital Agency stands as a technology-first creative powerhouse in Lisbon’s digital landscape, having built an impressive reputation since their founding in 2009 by Luis Freire and Gonçalo Pinheiro. What distinguishes Hypnotic from conventional digital agencies is their fundamental philosophy: technology exists to enable vision, not to be the goal itself. This belief drives them to focus on innovation rather than technology for technology’s sake, creating meaningful digital experiences that transform brands and deliver genuine business value.

The agency’s foundation rests on strong expertise in UI/UX design, creative innovation, and cutting-edge technology implementation. Over more than a decade of operation, Hypnotic has evolved from a web and mobile development shop into a full-featured digital agency capable of handling the most complex digital challenges. Their evolution reflects their commitment to staying ahead of market trends and continuously expanding their capabilities to meet emerging client needs.

Hypnotic’s service portfolio demonstrates impressive breadth and technical depth. They design with code in mind and build with vision at the core, creating high-performance digital experiences that include scalable platforms, immersive interfaces, and systems powered by web technologies, artificial intelligence, extended reality (XR), and automation. This comprehensive technical stack enables them to tackle projects that less specialized agencies would struggle to execute.

In the realm of design, Hypnotic excels at UX research, information architecture, content strategy, UX/UI design, design systems, visual identity, interaction design, and motion design. Their design process is research-driven, ensuring solutions are grounded in user needs and business objectives rather than purely aesthetic preferences. The team creates design systems that enable brands to maintain consistency across all digital touchpoints while allowing for flexibility and scalability as businesses grow.

Their development capabilities span the full spectrum of modern web technologies. They specialize in web development, headless CMS development, front-end development, and full-stack development, allowing them to build everything from simple websites to complex web applications. The technical team stays current with the latest frameworks and technologies, including Vue.js, React, Node JS, Flutter, and Firebase for both web and mobile development. This technical versatility ensures they can recommend and implement the optimal technology stack for each project rather than forcing clients into predetermined solutions.

Hypnotic’s e-commerce expertise deserves special mention. They provide best-in-class e-commerce solutions that combine great design, exceptional user experience, high performance, and stellar marketing tools to analyze and boost online sales. Their e-commerce work integrates conversion rate optimization principles from the ground up, ensuring stores don’t just look good but actually drive revenue growth.

Artificial intelligence integration represents one of Hypnotic’s most forward-thinking capabilities. They offer AI integration services, intelligent interfaces, automation and workflows, predictive UX, and personalization systems. This AI expertise allows clients to leverage cutting-edge technology for competitive advantage, automating routine tasks while creating more engaging, personalized user experiences.

The agency maintains a team of approximately 20-50 professionals working across multiple disciplines. Their collaborative culture emphasizes innovation, with team members encouraged to challenge conventions and explore new approaches. This culture of experimentation and continuous improvement has enabled Hypnotic to remain at the forefront of digital innovation despite the rapidly changing technology landscape.

Hypnotic works with clients across diverse industries, crafting tailored solutions that address specific business challenges rather than offering one-size-fits-all packages. Their portfolio includes award-winning e-commerce stores, modern and interactive native and hybrid mobile apps, blazing fast and innovative websites, games, augmented reality experiences, artificial intelligence applications, and IoT solutions. This range demonstrates their technical versatility and creative ambition.

Industry recognition validates Hypnotic’s innovative approach. They’ve created some of the most awarded digital experiences in Portugal, reflecting both creative excellence and technical sophistication. The agency’s work consistently pushes boundaries, whether through cutting-edge design, innovative use of technology, or novel approaches to user experience challenges.

5. Drivenly

Website: https://drivenly.io

Location: Av. António Augusto de Aguiar 122C, 1050-046 Lisboa, Portugal

Drivenly holds the distinction of being Portugal’s first AI marketing agency, positioning itself at the cutting edge of marketing innovation with a truly global footprint. Founded by Ricardo Gil, an experienced digital marketing professional with over seven years of industry expertise, Drivenly emerged from a vision to create a consultancy that could help businesses accelerate growth through the strategic application of artificial intelligence and advanced marketing methodologies. The agency represents a new generation of marketing partners that combine deep digital expertise with AI-powered automation and predictive analytics to deliver superior results.

What makes Drivenly particularly unique in the Lisbon market is their pioneering integration of artificial intelligence across all marketing disciplines. While many agencies claim to use AI, Drivenly has built their entire operational model around machine learning, performance marketing expertise, and bespoke strategy development. This AI-first approach enables them to automate workflows, supercharge campaign results, and unlock growth levers that traditional marketing methods struggle to access. Their multidisciplinary AI marketing lab delivers scalable, data-driven 360-degree solutions that reduce costs while personalizing at scale.

The agency’s AI marketing services span the entire digital marketing ecosystem. They offer intelligent automation, web scraping, and AI-powered experimentation to scale digital presence and drive growth efficiently. Their paid media optimization leverages automated bidding, predictive audience targeting, and dynamic budget allocation to maximize ROI across channels. Marketing automation capabilities include intelligent workflows, behavior-triggered messaging, and cross-platform orchestration to nurture leads and streamline campaigns without manual intervention.

Drivenly’s SEO expertise extends beyond traditional optimization to include AI-enhanced keyword research, on-page optimization, and technical auditing. They’ve pioneered approaches to Answer Engine Optimization (AEO), creating structured, AI-readable content with schema markup designed to secure top placements in large language models and voice assistants – positioning clients for the next evolution of search. This forward-thinking approach recognizes that the future of search extends far beyond traditional Google rankings.

Conversion rate optimization represents another core competency, utilizing behavioral analytics, AI-powered multivariate testing, and real-time personalization to lift conversion rates significantly. Their social media automation includes AI-automated content production, smart scheduling based on performance data, dynamic posting strategies, and AI-powered auto-responses to comments and messages. This level of automation allows clients to maintain active, engaging social media presences without the traditional resource requirements.

The agency serves a diverse client portfolio spanning multiple industries. Notable partnerships include A Padaria Portuguesa, one of Portugal’s most recognized bakery chains, where their work focuses on improving online presence and driving traffic through SEO and social media. Joana Fernandes, Marketing Manager at A Padaria Portuguesa, praised Drivenly’s “efficiency, commitment, and genuine willingness to collaborate,” noting that “their team wasn’t just interested in meeting deadlines but also in sharing knowledge and helping maximize our results.”

Another significant client, Páginas Amarelas (Yellow Pages Portugal), relied on Drivenly’s support during their transition to Google Analytics 4. Carmen Ferreira, their Chief Marketing Officer, commended the “dedicated and highly qualified team” that made the process “smooth and efficient from the start,” demonstrating “deep technical knowledge and a clear understanding of our needs.”

Drivenly’s approach to client relationships emphasizes transparency, collaboration, and knowledge transfer. They don’t simply execute campaigns – they work to build their clients’ internal capabilities while delivering results. This consultative approach has earned them strong client loyalty and recognition as true partners rather than mere service providers.

The agency’s expertise extends across numerous specialized areas including growth marketing, e-commerce optimization, Facebook Ads, Google Ads, digital strategy, Google Analytics 4, data-driven marketing, marketing automation, WordPress, Shopify, social media design, SEO, paid media advertising, WooCommerce, data marketing, lead generation, Instagram Ads, TikTok Ads, Meta Ads, Google Search, YouTube Ads, LinkedIn Ads, funnel strategy, and performance marketing. This comprehensive skill set enables them to serve as a complete digital acceleration partner rather than a specialist in isolated disciplines.

Recognition of Drivenly’s innovation came through their participation in major technology events. They were part of the Startup Portugal and Lisboa delegation at Web Summit Qatar in 2024, representing Portuguese innovation on the international stage. This participation underscores their position as a forward-thinking company that’s helping shape the future of AI-powered marketing.

6. Bluecell Comunicación

Website: https://bluecell.es

Location: Lisbon, Portugal (with offices in Spain, Miami, Mexico, and Colombia)

Bluecell Comunicación represents international expertise with local execution, operating as a marketing, interactive communication, and digital advertising agency with more than 15 years of experience across the most innovative areas of the online world. Founded in 2009 and expanding rapidly with offices established in Bogotá (2013), Mexico City and Lisbon (2015), and Miami (2016), Bluecell brings a truly global perspective while maintaining strong local market knowledge across multiple continents. They also work through partners in Dubai, demonstrating their reach across diverse markets and cultures.

With a team exceeding 70 professionals distributed across their international offices, Bluecell develops agile, transparent, practical, and cost-efficient global strategies that prioritize client objectives above all else. This international footprint provides clients with unique advantages: access to insights from multiple markets, the ability to coordinate campaigns across different regions, and the cultural intelligence to adapt strategies for local contexts while maintaining brand consistency.

Bluecell’s strategic philosophy centers on data-driven decision making combined with creative excellence. They recognize that numbers alone cannot drive success – data must be paired with creativity to create differentiation and competitive advantage. This balanced approach ensures their campaigns are both analytically sound and creatively compelling. From their data-driven perspective, they increase the digital value of brands and products to optimize KPIs and generate positive ROI, but they make creativity a fundamental pillar in their executions, providing elements that help clients stand out in crowded markets.

The agency’s comprehensive service portfolio addresses every aspect of modern digital marketing and business operations. Their digital consulting and strategy services help clients navigate complex digital transformations and develop roadmaps for growth. UX and Design Thinking capabilities ensure digital experiences are user-centered and intuitive, reducing friction in customer journeys. Full-stack programming expertise covering both front-end and back-end development enables them to build sophisticated platforms and applications tailored to specific business needs.

E-commerce represents a particular strength, with Bluecell offering complete e-commerce solutions from platform selection and setup through ongoing optimization and growth. Their design and content teams create cohesive brand experiences across all touchpoints, from visual identity and branding work to ongoing content production that keeps brands relevant and engaging.

Paid media management leverages their extensive experience across multiple platforms and markets to maximize advertising efficiency. Their influencer marketing services connect brands with appropriate content creators to reach new audiences authentically. AI integrations help clients leverage artificial intelligence for competitive advantage, whether through chatbots, personalization engines, or automated content creation. Growth marketing capabilities focus on rapid experimentation and data-driven optimization to accelerate customer acquisition and retention. Motion graphics services add dynamic visual elements that capture attention and communicate complex ideas efficiently.

Bluecell’s client portfolio demonstrates their ability to serve major international brands while maintaining agility for mid-sized companies. They’ve worked with prominent organizations including Decathlon, where they designed store spaces in Mexico and produced printed point-of-sale materials. Their collaboration with Decathlon highlighted their problem-solving abilities and willingness to address doubts and new requests promptly, building trust and strengthening the client relationship.

The agency’s work spans diverse industries and use cases. They’ve developed and enhanced websites, improved e-commerce sales, created digital consulting strategies, managed social media presences, produced content at scale, implemented advertising campaigns, and integrated advanced technologies. This versatility allows them to serve clients with varying needs and budgets while maintaining consistently high standards.

What sets Bluecell apart is their strong focus on UX and digital business fundamentals. They don’t just create pretty designs or execute campaigns in isolation – they focus on the core KPIs that drive business growth. Every project is evaluated based on its contribution to client objectives, whether those involve increasing sales, generating leads, building brand awareness, or improving customer satisfaction metrics.

7. Innovagency

Website: https://innovagency.com

Location: Rua Castilho, 14C – 6º, Lisbon, Portugal

Innovagency stands as one of Portugal’s most established and respected digital agencies, with more than 20 years of market presence providing strategic counsel and execution excellence to both national and international clients. This longevity in a rapidly evolving industry speaks volumes about their ability to adapt, innovate, and consistently deliver value. Innovagency positions itself as a Digital Business Enabler, helping brands and organizations build, innovate, and succeed in the digital world by assuming comprehensive responsibility for their digital strategy, digital experience, and digital solutions.

The agency operates at the intersection of strategy, creativity, and technology – a positioning that enables them to solve complex business challenges that require coordinated efforts across multiple disciplines. Their mission centers on creating experiences that make a genuine difference and have positive impacts on the lives of people and brands through carefully designed digital touchpoints. This human-centered philosophy ensures their work delivers not just functional solutions but meaningful experiences that resonate with end users.

Innovagency’s comprehensive service offering spans the entire spectrum of digital business needs. Their digital transformation services help organizations navigate the complex journey of modernizing operations, processes, and customer interactions for the digital age. This work involves not just implementing technology but fundamentally rethinking how businesses operate and create value. The team excels at digital strategy consultancy, working closely with clients to develop roadmaps that align digital initiatives with business objectives and market opportunities.

User experience design represents a core competency, with dedicated teams focused on UX design, UI design, user research and testing, UX workshops, prototyping, and design systems. Innovagency approaches UX design through a research-driven methodology, conducting stakeholder interviews, user testing, and analytics analysis to inform design decisions. Their design systems enable organizations to maintain consistency across digital properties while allowing for flexibility and evolution as needs change.

Development capabilities cover the full range of modern digital platforms. Innovagency builds e-commerce websites, corporate websites, portals, intranets and extranets, automation systems, and bots. Their mobile development expertise includes native apps, hybrid apps, OutSystems apps, IoT integrations, and augmented reality solutions. This technical versatility allows them to recommend and implement optimal solutions for each use case rather than forcing clients into predetermined technology stacks.

Digital activation services include SEO and SEM/advertising, email marketing, content and social media management, micro-sites and landing pages, and conversion optimization. Their approach integrates these tactical elements within broader strategic frameworks, ensuring all activities work synergistically toward common goals. Marketing automation represents another strength, with expertise in strategy definition, Salesforce Marketing Cloud, omni-channel automation, campaign definition, and HubSpot implementations.

Innovagency has developed specialized capabilities in several emerging areas. They create gamification solutions that increase engagement through game mechanics and dynamics. Ticketing solutions serve events and entertainment clients. Interactive kiosks provide engaging physical touchpoints that connect with digital experiences. IoT integration enables connected product experiences. Customer engagement platforms help organizations build and maintain relationships across channels and touchpoints.

The agency’s outsourcing services provide talent sourcing and dedicated team members for clients who need to augment their capabilities. They offer expertise in open source front-end and back-end development, Microsoft technologies, mobile development, and OutSystems – a low-code platform that accelerates application development. This staffing flexibility helps clients scale their technical capabilities without the overhead of permanent hires.

Innovagency’s impressive client roster demonstrates their ability to serve organizations of all sizes across diverse industries. Major clients include FNAC, Fidelidade, Groupe La Poste, Caixa Geral de Depósitos, Pestana Hotels, Abbott, Delta, Migros, Fundação Francisco Manuel dos Santos, ANF, Cofina, Blueticket, European Maritime Security Agency, and ANA – Aeroportos de Portugal. This diverse portfolio spans retail, insurance, postal services, banking, hospitality, pharmaceuticals, food and beverage, foundations, healthcare, media, ticketing, government agencies, and transportation infrastructure.

Recent work includes developing the new website for Cinema São Jorge, chosen by EGEAC to renovate the digital presence of this iconic Portuguese cultural space. Innovagency was also selected to work on Continente’s “Year in Review” project, which involved processing enormous quantities of customer data to generate 2 million completely personalized year-end summaries for cardholders. This project won at the Prémios Eficácia, Portugal’s only awards that recognize the joint work of brands and their agencies based on proven campaign effectiveness.

The agency’s participation as a member of the Superbrands Portugal Council in its 20th edition reflects their standing in the Portuguese business community. Additionally, Innovagency is leading the Portuguese contribution to PROSPERH, a European project promoting physical and mental health in the workplace. In this initiative, they’re responsible for User Experience design and technological implementation of digital tools including web platforms that will serve as the foundation for the project.

8. AEMpress

Website: Contact via Global One Communication network

Location: Near Lisbon Airport, Frielas, Portugal

AEMpress represents boutique excellence in public relations and digital marketing, having carved out a distinctive niche serving tech-based companies since its founding in 2007 by tech journalists. This unique origin story – being founded by journalists rather than traditional PR or marketing professionals – provides AEMpress with invaluable insights into how media operates, what journalists need, and how to craft compelling narratives that generate genuine coverage rather than ignored press releases. Their tagline “Speak to us – speak to the world” encapsulates their mission to connect clients with global audiences through strategic communication.

What distinguishes AEMpress from larger, more generalized agencies is their laser focus on technology companies and their deep understanding of the tech ecosystem. Founder António Eduardo Marques brought more than 20 years of journalism experience to the agency, ensuring from the beginning that AEMpress would understand both sides of the PR equation – what companies want to communicate and what media outlets actually want to cover. This dual perspective enables them to craft stories that resonate with journalists, securing coverage that other agencies might struggle to achieve.

The agency describes itself as a full-service boutique PR firm, emphasizing their ability to provide comprehensive public relations services while maintaining the personalized attention and strategic focus that larger agencies often cannot deliver. They know not just their clients’ products but also their overall strategy, enabling them to identify the right moments and angles for media outreach. Most importantly, they understand the media landscape intimately – knowing which channels, platforms, and specific journalists to approach for different types of stories.

AEMpress’s service portfolio extends well beyond traditional public relations. While media relations remains their core strength, they’ve evolved to offer content creation that serves both PR and marketing purposes. Their social media management services help tech companies build followings and engage communities on platforms where their target audiences gather. Marketing services round out their offering, positioning AEMpress as a comprehensive partner for tech companies’ communication needs rather than a single-purpose PR vendor.

Their location near Lisbon airport provides both practical and symbolic advantages. Practically, it facilitates meeting with international clients and media representatives passing through Portugal’s capital. Symbolically, it reflects their global orientation and accessibility. Through their membership in Global One Communication – an international network offering flexible solutions to global and multi-country PR needs – AEMpress can serve clients’ communication requirements across Portugal, the Iberian Peninsula, Brazil, and throughout Europe. This network access enables boutique-quality service with global reach, giving clients the best of both worlds.

Client testimonials speak to AEMpress’s technical understanding and strategic acumen. One client from Western Digital praised António’s exceptional technical knowledge, noting “He understood even complicated issues straight away.” This technical fluency is rare in PR and marketing agencies but critical when representing technology companies whose products and services involve complex innovations. Another client working with Portugal’s first electric scooter praised their “quick response, creativity” and being “always a step ahead.”

The agency’s work demonstrates results-oriented thinking. For Western Digital, they successfully educated consumer press about data backup importance using accessible language while simultaneously demonstrating WD’s storage leadership to IT media. Coverage results exceeded expectations, validating their dual-track approach of speaking to different audiences with tailored messaging. For the electric scooter client targeting tourist operators, AEMpress provided “just what we needed to get started,” demonstrating their ability to help early-stage products establish market presence.

AEMpress maintains high client satisfaction scores, reflected in their 5/5 Google rating and 4.92/5 Sortlist rating. Reviews consistently mention how the agency’s services help clients improve communication effectiveness and increase brand awareness. This consistent positive feedback, combined with their longevity serving tech clients, demonstrates sustainable value creation rather than short-term campaign wins.

Their specialization in technology PR provides distinct advantages for tech companies entering or growing in Portuguese and European markets. Many technology businesses struggle to translate technical innovations into compelling narratives that resonate with broader audiences. AEMpress bridges this gap, understanding both the technical details and the storytelling frameworks that capture media attention and customer interest.

9. Strawberry Brand Studio

Website: https://www.strawberrystudio.co

Location: Mercado de Ribeira, Lisbon, Portugal (with offices in Miami and Singapore)

Strawberry Brand Studio brings global boutique branding expertise to Lisbon’s digital marketing landscape, crafting world-class brand identities from their strategic locations in three continents. Founded and led by Sylvia Cardim de Melo, a global brand strategist with extensive international experience spanning the US, Europe, Latin America, and Asia, Strawberry embodies a unique approach that combines strategic rigor with creative excellence. Their mission centers on transforming ideas into powerful brand identities through a sweet and simple philosophy – making the complex accessible and the strategic beautiful.

What sets Strawberry apart in Lisbon’s crowded marketing landscape is their strategic foundation. While many agencies focus primarily on visual execution, Strawberry insists that all branding work must stem from deep strategic understanding. Sylvia personally helms the strategic phase, delving into clients’ industries, stories, purposes, and ambitions with the thoroughness of an anthropologist, psychologist, analyst, and sociologist combined. This comprehensive discovery process fuses insight generation with both qualitative and quantitative research to identify the real drivers behind people’s decisions – understanding not just what customers say but why they behave as they do.

This strategic depth enables Strawberry to position brands to become genuinely relevant in people’s lives rather than merely visible. They don’t chase trends or copy competitors; instead, they uncover each brand’s authentic essence and build comprehensive identities around these core truths. The agency’s promise is elegantly simple: create brands anchored on purpose, brought to life in cohesive and compelling ways across all touchpoints. They begin every engagement with the fundamental question “why?” – digging deep to understand not just what a company does but why it exists and what unique value it brings to the world.

Strawberry’s multi-cultural team comprises brand strategists, graphic designers, creatives, and problem solvers who translate strategic insights into powerful brand identities. This diversity of backgrounds and perspectives enriches their work, enabling them to understand and serve clients from various countries and cultures. The team’s experience across different markets provides valuable cross-cultural insights that prove especially valuable for brands with international ambitions or diverse customer bases.

The agency’s comprehensive service offering covers the complete branding journey. Brand strategy and positioning services establish clear strategic direction and competitive differentiation. Concept development transforms strategic insights into creative expressions that capture brand essence. Identity design encompasses logos, typography, color palettes, and visual language elements that work cohesively across applications. Website design and development brings brands to life in the digital realm where most customer interactions occur. Social media campaigns extend brand presence into the platforms where modern consumers spend significant time. Content creation ensures brands have compelling material to fuel ongoing customer engagement.

Strawberry’s industry-agnostic approach provides distinct advantages over specialized agencies. Rather than developing expertise in narrow verticals where approaches can become formulaic, Strawberry brings fresh perspectives to every project. Their work across diverse industries generates insights that translate across sectors – a strategy that works in hospitality might inspire innovative approaches in finance, for example. This cross-pollination of ideas helps create brands that stand out not just within their categories but in the broader marketplace.

Their portfolio showcases impressive range and creative ambition. One notable project involved creating an audacious Irish whiskey brand for London-based venture capital firm Hangar X. Starting in August 2022, Strawberry crafted a rebellious spirit that defies traditional whiskey branding norms, standing unapologetically apart in a saturated market. For 3xP Global, Portugal’s first Financial B Corporation proving that finance and sustainability can coexist, Strawberry developed comprehensive branding and website design that communicates this pioneering positioning effectively.

Client testimonials highlight Strawberry’s strengths across multiple dimensions. The team at AIM Partners, a boutique asset management company founded by ex-investment bankers, praised Strawberry for delivering “dedicated team, beautiful design, and a global perspective.” The scope included brand strategy, visual identity and logo creation, brand concept development, website design, stationery, and business presentations – demonstrating Strawberry’s ability to provide complete branding programs. Another client appreciated their all-women team and Lisbon location, noting the comprehensive process from stakeholder interviews through strategy presentation, visual identity options, and website template design.

10. WhiteKube

Website: https://whitekube.com

Location: Praça Marquês de Pombal 14, 2º andar – 206, 1250-162 Lisbon, Portugal (with offices in Porto, Madrid, and Warsaw)

WhiteKube has established itself as a results-driven digital marketing consulting firm in Lisbon since 2012, building a reputation for unlocking potential and delivering measurable results for trusted partners and clients. Unlike agencies that offer one-size-fits-all solutions, WhiteKube specializes in developing tailor-made digital marketing strategies designed to achieve each client’s specific objectives – whether those goals involve building brand awareness, driving sales, generating leads, increasing downloads, or maximizing views and clicks. This consultative, customized approach positions them as strategic partners rather than mere service providers.

The agency’s core philosophy centers on providing value regardless of industry vertical. WhiteKube has successfully served companies across diverse sectors including banking, financial markets, tourism, technology and security, sports, fashion and apparel, e-commerce, and many others. This breadth of experience enables them to bring cross-industry insights to client challenges, often identifying solutions that more narrowly focused agencies might miss. Each business has unique objectives, and WhiteKube positions itself as the partner dedicated to helping clients reach those goals through strategic digital marketing.

WhiteKube’s recognition as a Google Premier Partner multiple times demonstrates their technical excellence and successful campaign management. Being shortlisted for Google Premier Partner Awards for the EMEA Region in 2016, 2017, and 2018 validates their expertise in Google’s advertising ecosystem and their ability to drive superior results compared to average partners. This Premier Partner status provides clients with confidence that they’re working with certified experts who stay current with Google’s latest features and best practices.

The agency’s service portfolio focuses on high-impact areas of digital marketing. Search Engine Marketing (SEM) and Pay-Per-Click advertising form the foundation of their offering, with deep expertise in Google Ads, Bing Ads, and other paid search platforms. They excel at crafting campaigns that maximize return on ad spend through precise targeting, compelling ad creative, and continuous optimization based on performance data. Search Engine Optimization services help clients improve organic visibility and attract qualified traffic without ongoing advertising costs.

Lead generation capabilities address one of business’s most critical needs – consistently attracting potential customers who are genuinely interested in products or services. WhiteKube develops comprehensive lead generation strategies that combine paid advertising, organic search, content marketing, and conversion optimization to create efficient lead acquisition systems. Digital strategy consulting helps clients develop cohesive plans that align marketing activities with business objectives and available resources.

Conversion optimization represents another core competency, focusing on improving the percentage of website visitors who complete desired actions. Through systematic testing and analysis, WhiteKube identifies friction points in customer journeys and implements improvements that lift conversion rates – often generating significant revenue increases without requiring additional traffic. UX/UI expertise ensures digital experiences are intuitive and user-friendly, reducing abandonment and improving customer satisfaction.

WhiteKube operates through versatile service models designed to fit different client needs and preferences. Their direct execution model provides complete campaign management, with WhiteKube handling all aspects of strategy development and implementation. Strategic consulting offers expert guidance for clients who prefer to execute campaigns internally but need high-level strategic direction. Integrated team support embeds WhiteKube consultants within client organizations, providing ongoing expertise and capacity augmentation for specific periods or projects.

The agency’s client portfolio includes prominent brands across multiple countries. FC Porto, one of Europe’s most successful football clubs, trusts WhiteKube with their digital marketing. Other clients include Undandy, Indie Campers, UK Embassy, Salsa Jeans, Perrigo, Deloitte, TripWix, and Bankinter. This diverse roster spanning sports, fashion, pharmaceutical, consulting, travel, and financial services demonstrates WhiteKube’s versatility and ability to deliver results across different business models and customer audiences.

Client testimonials emphasize WhiteKube’s collaborative approach and impact on business metrics. Miguel Pires, Co-founder and Partner at Krave Urban Store, praised their “direct stance with which the main themes of digital strategy are discussed,” describing the relationship as “a partnership, which greatly facilitates the discussion of the main themes.” This partnership orientation ensures clients remain involved in strategic decisions while benefiting from expert guidance.

WhiteKube maintains a client retention rate of 93.8%, indicating high satisfaction and sustained value delivery. This retention metric is particularly impressive in digital marketing, an industry where agencies often struggle to maintain long-term relationships due to performance issues or poor communication. Their exceptional retention suggests they consistently meet or exceed client expectations while adapting their services as client needs evolve.

The agency’s international presence with offices in Porto, Madrid, and Warsaw extends their reach beyond Portugal while maintaining strong local expertise in each market. This multi-country footprint enables them to serve clients operating across borders and provides valuable insights into different market dynamics, consumer behaviors, and competitive landscapes.

Conclusion

Lisbon’s digital marketing ecosystem offers businesses an impressive array of agencies combining international expertise with local market knowledge. From AI-pioneering specialists like Drivenly to established powerhouses like Fullsix Portugal and Codedesign, boutique specialists like Confetti and Strawberry Brand Studio to technical innovators like Hypnotic and comprehensive consultancies like WhiteKube, the city provides options for every business need and budget.

When selecting a digital marketing partner in Lisbon, consider factors including:

Specialized expertise: Does the agency have proven experience in your industry or with your specific marketing challenges?
Service breadth: Do you need a full-service partner or specialized expertise in specific channels?
Technology and innovation: How important are cutting-edge capabilities like AI integration or advanced analytics?
Geographic reach: Do you need local Portuguese market expertise, international capabilities, or both?
Cultural fit: Does the agency’s working style, communication approach, and values align with your organization?
Track record: What results have they achieved for similar businesses?

The agencies profiled in this guide represent the best of Lisbon’s digital marketing talent, each bringing unique strengths and proven methodologies to help businesses thrive in an increasingly digital marketplace. Whether you’re a startup seeking to establish your digital presence, a growing company looking to scale, or an established enterprise requiring sophisticated marketing capabilities, Lisbon’s digital marketing agencies offer world-class expertise to support your ambitions.

SEO Agencies in Lisbon