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Best Digital Marketing Agencies in Madrid (2025 Guide)

October 23, 2025

Best Digital Marketing Agencies in Madrid (2025 Guide)

Discover the 10 best digital marketing agencies in Madrid for 2025—services, strengths, ideal fit, and links. Compare SEO, PPC, social, CRO, and CX experts.

How to use this guide

You’ll find concise, decision-grade overviews—what each agency does best, how they go to market, typical engagement types, and who they’re best for. Shortlist 2–3 based on your needs (e.g., performance media vs. brand + social), then book chemistry calls.

The shortlist (A–Z)

What “best” should mean for you (selection criteria)

  • Capability depth: SEO/CRO, paid media, creative/content, data/MarTech, CX.

  • Proof: case studies, sector relevance, awards/recognition.

  • Operating model: in-house squads vs. partner network; sprint vs. retainers.

  • Fit: B2B vs. B2C, mid-market vs. enterprise, Spain-only vs. multi-market.

  • Measurement: instrumentation, experimentation cadence, business outcomes.

Agency profiles (A–Z)

1) Good Rebels — human-centred digital, full-funnel execution

Website: https://www.goodrebels.com/

Why they stand out: Good Rebels positions as a 360º digital partner connecting brands and people through strategy, design, and always-on activation. In practice, that means upstream work (insight, proposition, experience design) tightly coupled with downstream delivery (content, social, paid, CRM). They’re strong at community-led brand building and have the scale to run multi-market programs out of Spain with English-capable teams. Their Madrid presence gives you the advantage of local cultural fluency with global standards. For organisations reshaping their digital experiences while needing day-to-day content and media, their operating model—multi-discipline squads, research-backed strategy, service design, and campaign craft—keeps strategy and execution joined up. Expect a collaborative cadence: discovery > co-creation sprints > test-and-learn roadmaps, with analytics and qualitative feedback loops informing optimisation.
Services in one line: strategy & research, experience & design (web/app/UX), content & social, paid media, CRM/automation.
Typical engagement: 6–12-month retainers with quarterly “growth plans,” plus experience redesign projects.
Best for: brand-led B2C/B2B companies needing consistent storytelling across channels and markets, with measurable growth goals and in-house stakeholders who want a partner rather than a vendor.

2) ROI UP Group — MarTech-driven growth with measurable performance

Website: https://roiupgroup.com/

Why they stand out: ROI UP leans hard into data+MarTech—connecting analytics, paid media, SEO, CRO, and engineering to move the numbers that matter (CAC/LTV, revenue, qualified demand). If you want rigorous measurement with dashboards, clear hypotheses, and sprint-based testing, this is their home turf. The group structure means specialists across paid search/social, SEO at enterprise scale, UX/CRO, and creative, all supported by developers and data analysts who can instrument the stack properly (tags, feeds, product/data layers). Their Madrid teams are used to omnichannel ecommerce and lead-gen environments and can inherit messy accounts, re-platform tracking, and rebuild bid/creative strategies fast.
Services in one line: SEO & content, Paid (search, social, programmatic), Analytics & data engineering, UX/CRO, creative and dev.
Typical engagement: monthly performance retainers with 90-day roadmaps; CRO and analytics as parallel workstreams.
Best for: ecommerce and lead-gen players who need disciplined media/CRO to scale profitably and want MarTech muscle without hiring a large internal team.

3) Cyberclick — inbound, paid acquisition, and efficiency at scale

Website: https://www.cyberclick.net/

Why they stand out: With 25+ years in digital and a Madrid office, Cyberclick blends inbound methodology with paid acquisition to drive predictable pipelines. They’re adept at harmonising content engines (lead magnets, email nurture, marketing automation) with performance media (search, social, native) and strong campaign ops. Expect structured planning (personas, content mapping, funnel KPIs), proper tracking, and a pragmatic test budget to find scalable winners. Leadership visibility and a culture known for methodical execution are part of the value proposition. If you need a dependable operator who can modernise your funnel and clean up your ad accounts while building owned channels, they’re a safe pair of hands.
Services in one line: inbound/content, paid media, marketing automation/CRM, analytics, creative.
Typical engagement: retainer for always-on demand gen; project sprints for content systems and automation set-up.
Best for: B2B and considered-purchase B2C needing structured lead gen and lifecycle marketing with multi-channel paid support.

4) Elogia (VIKO Group) — “Full Digital Commerce” partner from strategy to operations

Website: https://elogia.net/en/

Why they stand out: Elogia brands itself as Full Digital Commerce, integrating marketing with product and operational pillars. In real terms, they’ll help you not only with media/SEO/content but also with the less glamorous parts of growth—catalog/feeds, merchandising logic, logistics implications, and customer service touchpoints. Being part of VIKO gives them access to a broader ecosystem (analytics, AI, talent, training), which is useful when you’re fixing growth constraints outside media alone. For multi-SKU ecommerce and marketplaces, their Madrid capability can orchestrate paid search/shopping, social commerce, affiliate, and CRM while aligning with trading calendars and stock realities.
Services in one line: digital commerce strategy, paid media, SEO/content, CRM/automation, data/AI, operational enablement.
Typical engagement: annual growth program with cross-functional squads; quarterly trading reviews; tactical projects for feed/stack improvements.
Best for: retailers/marketplaces and D2C brands where growth depends on both marketing and operational excellence.

5) Burns The Agency — indie creative with digital craft and social firepower

Website: https://www.burnstheagency.com/

Why they stand out: Burns is a Madrid-born independent creative shop with a strong digital backbone. If you need culturally sharp ideas that travel across social, digital video, and integrated campaigns—without losing performance discipline—they’re compelling. Their strength lies in platform-native creativity (formats, communities, creator playbooks) and craft—art direction, motion, and production that looks premium even on short timelines. They can pair with your media team or run paid amplification, but the heart of their value is distinctive creative that earns attention and gets remembered. For launches, repositioning, or brand spring-cleaning, they’ll push you to braver work while keeping executions measurable.
Services in one line: brand/creative platforming, social/content, digital campaigns, production, creator partnerships.
Typical engagement: campaign sprints (6–12 weeks), plus always-on social/content retainers.
Best for: brands needing distinctive creative that lands in culture and performs across paid social.

6) Socialmood (part of VIKO Group) — brand storytelling, strategy, and community

Website: https://www.socialmood.com/

Why they stand out: Madrid’s Socialmood is known for narrative clarity—brand strategy and storytelling that actually informs content and community, not just decks. Now part of VIKO Group, they retain their creative identity while tapping a bigger ecosystem (analytics, commerce, AI). They’re strong in editorial-style social, brand voice systems, and campaigns that make audiences feel seen. If your problem is not just reach but relevance, and you need a partner to architect content pillars, tone, and a creator/editorial calendar that compounds over time, they fit. Expect workshops, sharp positioning, and a pragmatic rollout plan that meshes with media and CRM.
Services in one line: brand strategy, social/content systems, campaigns, creative direction, community/creator ops.
Typical engagement: 6–10 week brand/narrative sprint; 3–6 month content rollout with measurement.
Best for: brands seeking identity-led growth and coherent storytelling across channels.

7) Flat 101 — CRO, analytics, and product-led growth

Website: https://www.flat101.es/

Why they stand out: Flat 101 is a benchmark in Spain for CRO and digital product optimisation. Their Madrid team blends UX research, experimentation, analytics, and engineering to squeeze more revenue from your existing traffic. Think structured testing programs, journey diagnostics, and instrumentation that finally makes your dashboards decision-useful. They also build and improve ecommerce and app experiences when the bottleneck is product, not just media. If you suspect you’re leaving money on the table (low CVR, high drop-offs, weak onboarding), this is the kind of partner that pays for itself fast.
Services in one line: CRO/experimentation, analytics, UX research/design, SEO, performance dev for web/app/ecom.
Typical engagement: 3–6 month CRO programs with weekly testing cadence; analytics clean-room projects; product sprints.
Best for: ecommerce, subscription, and marketplaces needing conversion lifts and better product economics.

8) Internet República — search-first growth with strong SEO/SEM foundations

Website: https://internetrepublica.com/

Why they stand out: Internet República is a Madrid-based agency with search in its DNA—technical SEO, content, ASO, and paid search/social. They shine when the brief requires deep SEO (site architecture, crawl/Index issues, content at scale), plus pragmatic SEM to capture demand while organic ramps. Expect hands-on audits, prioritised backlogs, and coordination with dev teams to get fixes live. For brands where Google remains the primary demand engine, their approach is refreshingly focused: bake search into product/content roadmaps, build topical authority, and make PPC work as a profit center, not a crutch.
Services in one line: SEO (tech/content), SEM/PPC, analytics, CRO, content ops, ASO.
Typical engagement: technical + content SEO retainer; PPC management; quarterly roadmap tied to traffic and revenue targets.
Best for: mid-market and enterprise sites with complex SEO challenges, or anyone wanting search-led, compounding growth.

9) Findasense (a Majorel X company) — CX transformation and omnichannel content ops

Website: https://es.findasense.com/quienes-somos/oficinas/

Why they stand out: Findasense started in Madrid and evolved into a customer experience consultancy-agency hybrid—designing service ecosystems (social care, content studios, conversational channels) and the governance that keeps them performant. If your marketing and service worlds are siloed, they’ll help you build integrated content and care operations, often with social listening, knowledge bases, and automation in the mix. Their value is felt in reduced handling time, improved NPS/CSAT, and content that genuinely answers and converts. As part of Majorel X, they bring enterprise-grade rigor and scalability across markets.
Services in one line: CX strategy, content studios, social care/operations, conversational design, governance, analytics.
Typical engagement: multi-market CX/content programs with playbooks and shared services; 6–12 month transformation roadmaps.
Best for: enterprises needing unified marketing + service operations and measured CX outcomes.

10) Multiplica — product, data, and growth marketing under one roof

Website: https://multiplica.com/

Why they stand out: Multiplica is a digital consultancy with Madrid presence that integrates product design, data/AI, and growth marketing. If your growth levers sit across product and marketing (personalisation, lifecycle automation, experimentation), they excel at orchestrating the stack and the squads. Expect an emphasis on data engineering (clean pipelines, event models), enterprise AI/personalisation, and growth rituals. For scale-ups and enterprises, they can act as an extension of your product and growth teams, getting you from strategy slides to shipped improvements quickly.
Services in one line: product design/dev, growth marketing, data engineering & AI, personalisation, process automation.
Typical engagement: hybrid team model (client + Multiplica) with quarterly OKRs; parallel tracks for product and growth.
Best for: companies with meaningful digital product surface area that want compounding growth across product and marketing.

Quick selection matrix

Need / Situation Shortlist
Performance media + CRO to hit a number ROI UP Group, Cyberclick, Flat 101
Brand + social storytelling that still performs Good Rebels, Socialmood, Burns The Agency
Ecommerce/retail where ops affect growth Elogia (VIKO), Flat 101
Search-led growth (SEO/SEM) Internet República, ROI UP Group
CX/content operations at enterprise scale Findasense, Multiplica
Multi-market governance with in-house team enablement Good Rebels, Multiplica, Findasense

How to run your selection sprint (playbook)

  1. Scope workshop (90 minutes): outcomes, KPIs, constraints, tech stack.

  2. Issue tree: break the growth goal into solvable workstreams (e.g., demand capture, conversion, retention, data/attribution).

  3. RFP-lite to 3 agencies: 5 questions + a small “how would you…” exercise (no spec work).

  4. Chemistry + capability calls: meet the actual squad, not just the pitch team.

  5. Pilot sprint (8–12 weeks): pre-agreed KPIs, weekly cadence, transparent backlog.

  6. Scale or sunset: if the pilot hits the metric, expand; if not, cut cleanly.

Links (for easy shortlist outreach)

we have just researched and published a post on the best digital marketing agencies in Paris

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