How to Market Your TikTok Account: The Ultimate Guide – TikTok Marketing Tools

January 5, 2023

How to Market Your TikTok Account: The Ultimate Guide w/ TikTok Marketing Tools

TikTok is a social media app that is quickly gaining in popularity. If you’re not familiar with it, TikTok is a platform where users can share short videos of themselves. It’s perfect for promoting your brand or business, and there are several ways to market your TikTok account. This blog post will discuss the best ways to market your TikTok account and get more followers!

1. Create Engaging Content:

Gaining followers and likes on TikTok can be a difficult task, but with the right content, you can rise to success quickly! The key is creating videos or posts your target audience finds interesting and engaging.

Start With Your Audience

The first step to creating engaging content on TikTok is understanding your target audience. Think about who you want to reach out to and what kind of content resonates with them. Consider their age group, interests, lifestyle choices, etc., as this will help you create content that speaks directly to them. You can also look at other successful accounts in your niche or industry and see what type of content they post and how they interact with their followers. This should give you an idea of what kind of content works well on the platform.

Be Creative & Authentic

It’s important for brands and influencers on TikTok to have a unique style that sets them apart from the rest. Try using different types of formats, such as videos, GIFs, memes, or photos, and experiment with different editing techniques like stickers, animations, or filters. You can also use interactive features like polls or quizzes which can help create more engagement with your followers. Finally, make sure your content is authentic and true to your brand identity; this will help build trust between you and your audience, which is key for success on TikTok.

Engagement Is Key

Engagement is one of the most important metrics when it comes to measuring success on any social media platform, including TikTok. Make sure you respond promptly when someone comments or messages you; this helps build a personal connection between yourself and potential customers or followers which can lead to more sales or followers in the long run. Additionally, take advantage of trends by creating relevant content that ties into popular topics; this will ensure that people see your posts even if they don’t follow you yet!

2. Utilize Hashtags:

Selecting hashtags relevant to your content and that your target audience is likely to be searching for will make it easier for people to find your content and engage with it. Don’t just use random or popular hashtags; make sure they are relevant to your posting content. Try researching what other people in your industry have used in the past and experiment with different combinations of hashtags until you find the ones that work best for you.


Trending tags, which usually appear at the top of the search page, can draw more attention to your posts as well as help them reach a wider audience. It’s a good idea to incorporate trending tags into your posts whenever possible. Be sure not to overuse them, though- too many trending tags can come off as spammy and cause people to unfollow you!


It’s important to use relevant keywords and mix up the kinds of hashtags you use regularly. Mixing up the types of hashtags will help ensure that you reach different audiences across different platforms. For example, if you normally post using general hashtags, try mixing it up with location-specific or niche-specific tags once in a while; this will help expand your reach and get more eyes on your content!

3. Use Relevant Influencers:

When it comes to influencer marketing, several benefits make it worthwhile. First, working with an influencer allows you to tap into their existing fan base, which means more potential customers being exposed to your account. Second, because influencers have already built trust with their followers, they are more likely to believe what the influencer says about them than if you were using traditional advertising.


And finally, since the arrangement is usually a win-win for both parties involved (the influencer gets paid for their work, and their followers get introduced to something new), everyone walks away satisfied. So it’s no wonder more businesses are turning to influencers to get the word out about new products or services. In fact, according to one survey, 81% of marketers who used influencers saw an increase in sales as a result.


Now that we’ve gone over some of the benefits of using influencers on TikTok, let’s discuss how you can find them. The easiest place to start is by searching through hashtags related to your product or service – this will give you a list of popular accounts in your field who may be willing to collaborate with you. You can also use search tools like BuzzSumo or Traackr that specialize in finding influential users on social media platforms like TikTok. Once you find someone who looks promising, reach out and see if they may be interested in working together – remember that it never hurts to ask!

4. Utilize TikTok Ads:

TikTok ads are a great way to reach a larger audience and make your content more visible. You can use ads to promote your content, drive more website traffic, and increase engagement. Several different types of ads are available on TikTok.

In-Feed Video Ads

In-feed video ads are the most common type of ad available on the platform. These ads appear in users’ feeds alongside other organic content from their friends and family members. They can be targeted to specific audiences based on age, geographic location, gender, interests, behavior, device type, etc. This makes them great for targeting potential customers who are likely to engage with your content.

Brand Takeover Ads

Brand takeover ads are full-screen ads that appear at the top of users’ feeds when they first open the app. These ads usually consist of a single image or GIF along with a call-to-action button that links directly to a website or landing page. Brand takeover ads are great for creating brand awareness and generating leads quickly since they’re highly visible to all users who open the app during their designated time period.

Hashtag Challenge Ads

Hashtag challenge ads are unique in that they involve interactively engaging with users. Advertisers create sponsored hashtags that encourage users to create videos or posts related to their brand and submit them using the hashtag. The goal is to get as many people as possible involved in creating content related to your brand—which can help generate buzz around it and increase awareness among potential customers who may not have been exposed to it otherwise.

Branded Lenses

Branded lenses are fun ways for advertisers to engage with users by turning them into characters within their own world or storyline. They use augmented reality technology combined with face tracking capabilities to put users’ faces onto 3D objects or characters within a virtual environment—which leads to more engagement than traditional static images or videos would generate alone. These lenses also give advertisers valuable insights into how people interact with their brands through metrics like impressions, reach, taps/clicks, etc., which can help inform future marketing decisions.

5. Post Regularly And Consistently:

Once you’ve established a presence on TikTok, it’s important to post content regularly and consistently in order to stay relevant.

Why Consistency Matters

The algorithm behind TikTok encourages users to keep up with regular activity by rewarding those who do. This means that when you post content regularly, it will be seen by more people due to its increased visibility. Furthermore, when you continue to post content over time, your followers will become familiar with your style and will be more likely to engage with it since they’ll know what kind of content they can expect from you in the future. This also helps build loyalty among your followers as they know what kind of content to expect from you each time they open up the app.

How Can You Keep Up With Consistency?

As we all know, life is busy, and sometimes it can be hard to keep up with a consistent posting schedule. One way around this is to plan ahead! Take some time each week or month (depending on how much content you want to post) to come up with ideas for posts that are relevant and engaging. This will save you time in the long run, as all you need to do after that is create/film/edit your post accordingly! Additionally, suppose there are ever any days when you don’t have any new ideas or don’t have enough time to film something new. In that case, reposting an old video or doing an ‘ask me anything’ type post can be a great way to stay active while still giving your followers something entertaining and informative.

List of TikTok Marketing Tools

There are a lot of marketing tools available for use with TikTok, some of which are listed below:

1. TikTok Ads Manager

This tool is used to create and manage ads on the platform. With it, you can design ads across different ad formats, set budgets, track performance metrics, target audiences, and more. It also allows you to access TikTok’s creative library, giving you access to a variety of templates and assets for creating ads.

2. Hootsuite

Hootsuite is a comprehensive social media management platform. It allows you to manage multiple accounts on different platforms, schedule posts, track analytics, and more. You can also use it to create ads and target audiences on TikTok.

3. Iconosquare

Iconosquare is a social media analytics platform that helps you understand the performance of your posts and content on different platforms. With it, you can measure engagement rates, follower growth, impressions, and more from one dashboard.

4. Tailwind

Tailwind is a social media scheduling and analytics platform. It helps you schedule content in advance, track performance metrics, measure engagement rates, manage comments/replies, and more. You can also use it to create ads on TikTok.

5. Sprout Social

Sprout Social is an all-in-one marketing solution for businesses. It helps you manage your entire social media presence from one dashboard, including creating ads, scheduling posts, tracking performance metrics, responding to comments/replies, and more. It also integrates with TikTok and allows you to create ads on the platform.

6. Adspy

Adspy is a tool that lets you spy on your competitors. It allows you to search through ads from different platforms, including TikTok, and see what content/strategies they use. This can help you come up with new ideas for ad campaigns and get an idea of what kind of content works best for your audience.

7. MorningFame

MorningFame is a TikTok analytics tool that helps you understand the performance of your content on the platform. It gives you insights into engagement rates, impressions, follower growth, and more. It also provides data-driven recommendations to help improve your content strategy.


TikTopro helps you grow your presence on TikTok organically by automating tasks like following, liking, and commenting on content. You can also use it to manage your ads. It helps you track performance metrics, target audiences, and optimize campaigns for the best results. ,

9. Brand24

Brand24 is a social listening tool that helps you monitor conversations and mentions of your brand on different platforms, including TikTok. It’s useful for understanding what people are saying about your brand and identifying potential customer needs and opportunities.

10. Socialinsider

Socialinsider is an influencer marketing tool that helps you find the right influencers and track the performance of your campaigns. It also provides insights into how well your content is performing on different platforms, including TikTok. With it, you can monitor competitors’ accounts and analyze their content performance as well.

For more Social Media Tools, please explore further