10 of the Best Social Media Management Tools
Our Guide to the 10 Best Social Media Management Tools on the market right now
Digital marketing is a field booming with a lot of opportunities.
More and more companies are looking to increase their online visibility to attract customers. The role of a social media manager is to make that happen by utilizing the best and most efficient digital marketing tools available.
There are not only social media management tools that ensure your business is noticed above competitors but those that will help you reach out to a wider and more broad customer base.
To introduce you to what the digital marketing world has to offer, we’ve compiled a list of the best social media management tools available on the market right now.
- Buffer
Feeling swamped with all the social media posts you need to make?
Buffer is an efficient, time saving tool that helps you release all your social media posts from one place.
With Buffer you are given great features that allow you to; craft the best social media posts for each network, plan your release schedule and auto-publish your content- for your Instagram, Twitter, Facebook, Pinterest, LinkedIn platform – all from one dashboard. It’s really that simple.
Price ranges from $15- 399 per month.
- Sendible
Sendible not only gives you the ability to streamline your online digital marketing campaign but also allows you to interact with customers and influencers in real time.
It also has a smart feature where you will be able to keep track of what social media posts work and which don’t, since Sendible is able to monitor and feed you data relating to your posts.
In minutes Sendible allows you to see how many people engage with your posts, how many people like it and who mentions it. This gives you the ability to see what makes a successful social media post, so you can keep on duplicating your successes.
Price ranges from $29 per month.
- SEO Geek
An online business can fail or succeed on the basis of whether your website is user friendly. Things like having a slow website can deter a potential customer from making a purchase or coming back to your site- this is where SEO Geek comes in.
SEO Geek allows users to speed test their website and offers an in depth analysis on how your website fares against your competitors.
SEO Geek is also useful in internal management. From their platform you are able to assign projects and tasks to team members- helping you manage your marketing team more successfully.
Prices range from $8.95
- Rankur
A company’s reputation is everything, this is why you need Rankur.
Rankur is a complete 360 monitoring tool, which focuses on monitoring and building your company’s online reputation.
To do this it analyses a company’s online reviews, news, blogs, forums and social networks then performs text analysis – where it extracts data, sentiment and opinions.
Rankur also has a great feature that measures the quantity and quality of the conversations around your business, to let you know what your customers are saying about your business and who are the opinion leaders in your field.
It also gives you the ability to engage with customers to rectify and improve your reputation. Therefore helping you shape your company’s online reputation for the better.
Prices range from $24
- Brand 24
Similar to Rankur, Brand 24 is another fantastic resource. It not only helps you protect your company’s online reputation by rapidly detecting negative comments from dissatisfied customers, so you can engage with them but it also keeps track of online conversations involving your brand. The tool itself is affordable and very user friendly.
Prices range from $49
- Social Pilot
Looking for a way to increase traffic to your site?
Social pilot is one of the leading social media software brands because it allows the user to manage over 50 social profiles. The tool gives you a wide reach, giving you the opportunity to engage with more people than ever before and it is incredibly easy to navigate.
Social Pilot’s platform is also packed with features such as:
- Scheduling and publishing ability with the ability to bulk schedule posts.
- A media calendar and social inbox.
Prices range from $30
- Viral Tag
A single picture can capture someone’s attention, put across a message and encourage your audience to buy what you are selling.
Viral tag is a great tool that allows you to maximize that opportunity by allowing you to engage with your audience, by sharing captivating pictures.
So it should come as no surprise Viral tag is a very popular tool with instagrammers.
Prices range from $29
- Post Planner
Post Planner is the most cost effective tool on our list.
Like the other media management tools we’ve discussed Post Planner allows you to post to different social media sites (Facebook, instagram etc.) from one place but it also focuses heavily on planning.
With Post Planner your weekly social media posts can be queued up and everything is guaranteed to go out on it’s set time.
Price ranges from $3
- Boom Sonar
Boom Sonar is an all-in -one tool for media management.
What is beneficial about this particular tool is it’s smart algorithm feature which provides instant analysis of your media output. It analyses the results, creates context- aware smart insight, and provides guidance on the best actions to take.
If you are looking for a tool to do all the leg work involved in digital marketing, this is the tool for you.
Price point varies.
- Sked Social
Sked Social comes highly recommended, especially by those who want to focus on creating a successful Instagram brand (although it does offer access to posting on other platforms).
With Sked Social you are provided features that help you to plan your Instagram strategy, publish a cohesive feed and build up your profile from there.
Sked social is very easy to use. The features it offers are created to be easy to navigate and can be used by inexperienced individuals and retail companies like.
Price ranges $25