What Is Influencer Marketing and Why You Need an Influencer Marketing Agency

September 30, 2022

What Is Influencer Marketing and Why Should You Care?

What is influencer marketing? Marketing using an influencer marketing agency, or key individuals who can drive a campaign’s success, is one form of influencer marketing. These influencers can be bloggers, vloggers, celebrities, or anyone with a large social media following. Why should you care? Because if executed correctly, influencer marketing can produce some amazing results for your business! In this blog post, we will discuss influencer marketing and why it’s so important. We will also list ten great agencies that can help you get started with your own influencer marketing campaign.

What is influencer marketing?

In a nutshell, influencer marketing is the process of building relationships with key influencers in your industry or niche to leverage their audiences and gain more exposure for your business. This could be through blog posts, reviews, videos, or any other form of content created by the influencer. The main objective of an influencer marketing campaign is to tap into the power of influential people and leverage their reach to increase brand awareness.

The different types of influencers

Regarding influencer marketing, there are two main types of influencers: macro-influencers and micro-influencers.


Macro-influencers have long been coveted and highly sought-after types of creators in the world of social media marketing. With an average following of over 100,000 followers, macro-influencers have the power to reach vast amounts of people all over the globe instantly. Their content typically has more clout and engagement than that of micro-influencers; they are able to generate wide conversations with each post and capture the attention of more people in their respective online communities. As such, many brands who are looking for greater brand visibility tend to invest in macro-influencers due to their ability to spread their message further than other influencer types.


Micro-influencers have become quite a phenomenon in the social media space in recent years. Although they generally have between 10K and 100K followers, they can be very effective in influencer campaigns due to their ability to target a niche audience. Furthermore, with typically less competition from macro-influencers, micro-influencers are seen as more authentic to their fan base. Their content also often contains higher quality because it is curated for a larger impact on a smaller number of people; this helps them communicate effectively with the people who are interested in their brand. Thus, micro-influencers should not be discounted as potential partners when considering an influencer marketing campaign.

How influencer marketing works

Simply put, influencer marketing works by having an influencer promote your brand or product to their followers. This could be done through sponsored content, reviews, videos, giveaways, and more. The main goal is to reach a wider audience and gain credibility with potential customers. By leveraging the influencer’s existing relationship with their followers, you can reach a new, larger audience that may not have been aware of your brand before.

Why should you care about influencer marketing?

The answer is simple – influencer marketing works. When done correctly, it can help generate higher brand awareness and increase sales. Furthermore, it is cost-effective and allows for more control over the message that you are trying to convey. Finally, working with influencers helps build relationships between your brand and potential customers, which can be invaluable in the long run.

How to get started with Influencer Marketing?

In the world of digital marketing, influencer marketing is one of the most powerful tools for businesses. If done well, influencer marketing can help you generate more sales, increase brand awareness, and build trust among potential customers. But how do you get started with influencer marketing?

1. Do Your Research

Before you start looking for an influencer to partner with, it’s important to do your research first. You want to be sure that your chosen influencer aligns with your brand’s values, mission, and vision. It is also important to find out what kind of content they create and how their followers engage with it. This will give you an idea of how effective their campaigns can be in relation to your own goals.

2. Choose the Right Platforms

Once you’ve done your research and identified a few potential influencers that fit your criteria, it’s time to pick the platforms that make sense for your campaign. There are differences between platforms when it comes to reaching audiences – for instance, Instagram is better suited for visual content, while Twitter is better suited for written content. Look at each influencer’s platforms and decide which one(s) make sense for your campaign.

3. Establish Clear Goals & Objectives

You must establish clear goals and objectives before partnering with any influencers. This will give both parties a clear understanding of what needs to be accomplished during the course of the campaign as well as ensure that everyone is working towards the same end goal. Make sure these goals are realistic, achievable, measurable, and time-bound to track progress throughout the campaign.

4. Identify & Reach Out to the Right Influencers

Once your goals and objectives are established, it’s time to identify and reach out to potential influencers. This can be done through a variety of methods, including using an influencer marketing agency, searching on social media platforms, or simply asking around within your network. When reaching out to potential influencers, make sure to provide them with an overview of the campaign, your expectations, and any other relevant information.

5. Track & Measure Performance

Finally, be sure to track and measure the performance of your influencer marketing campaigns. This will help you better understand which strategies are working and which could improve. You can use metrics such as engagement rates, reach, and clicks to gauge the success of your campaigns.

Agencies That Are Doing Influencer Marketing

Many different agencies specialize in influencer marketing. Here are 10 of the most popular ones:

1. 12 Steps Marketing

12 Steps Marketing offers comprehensive solutions to help brands build successful influencer marketing campaigns. With full-service options ranging from creative development and influencer search & curation to content production and post-campaign analysis, the agency provides access to all the necessary tools for brands to effectively reach their target audience. 12 Steps Marketing has built relationships with some of the leading figures in the industry and is able to offer strategic advice at each stage of a campaign’s development. This tight focus on results, alongside knowledgeable insights and reliable service, makes them an ideal partner for any brand looking to maximize the power of influencer marketing.

2. 256

256 is a full-service, creative content marketing agency that specializes in helping B2B and B2C brands reach their customer base. They are dedicated to creating moments of relevant discovery that stay with customers long after the product or service has been presented. As one of the best influencer marketing agencies, they understand how important it is to connect with today’s audiences through clever, authentic campaigns that speak directly to them. 256 ensures that your brand will be seen and remembered by creating compelling digital content designed specifically for each customer journey. Their team of experts puts your story front and center, generating maximum engagement from start to finish.

3. Hype Factory

Hype Factory is an award-winning influencer marketing agency that helps brands build successful strategies and campaigns. They offer a comprehensive suite of services, including influencer search & curation, content production, performance analysis, and more. With their strategic approach and deep industry knowledge, they have been able to connect some of the biggest names in the industry with brands looking to amplify their reach. Their team of experts will provide you with honest, dependable advice and guidance throughout your campaign’s development.

4. Mavrck

Mavrck is a full-service influencer marketing firm that provides its clients with access to powerful technology and strategies for successful campaigns. They offer a comprehensive suite of services, including influencer search & curation, creative development, content production & optimization, and performance analysis. Their team of experts will work with you to develop campaigns that effectively reach your target audience while maximizing ROI. With Mavrck, you can rest assured knowing that your brand is in good hands throughout the entire process.

5. Neon Roots

Neon Roots is a digital marketing agency that specializes in helping brands create successful influencer marketing campaigns. They provide full-service solutions and access to powerful tools, allowing their clients to build effective strategies and maximize return on investment. Their team of experts will work with you to develop creative content that resonates with today’s audiences and ensures maximum engagement. From start to finish, they will partner with you to ensure that your campaign is a success.

6. Ubiquitous Influence

Ubiquitous Influence is an innovative influencer marketing agency specializing in attention to the important details that help brands reach their target audiences. They understand how to leverage the power of influencers and use creative strategies to achieve maximum ROI for companies. They have a powerful network of social media creators and celebrities worldwide, allowing them to access some of the most popular influencers on Instagram, YouTube, TikTok, and more. With their creative ideas and data-driven insights, Ubiquitous Influence strategically partners with its clients to create meaningful connections between them and their target demographic to promote sales, drive brand awareness and cultivate loyalty.

7. Americanoize

Americanoize is the perfect partner for large or small businesses looking to take advantage of influencer marketing. From helping identify the right influencers and managing relationships to assisting with strategy and creative goals, this full-service marketing agency has it all covered. Americanoize offers a unique approach that helps brands gain exposure while delivering personalized experiences and engaging content tailored to their audience. With their various tools and strategies, they guarantee maximum ROI from influencers which will, in turn, increase brand awareness and engagement. As more and more businesses are utilizing influencer marketing for their success, Americanoize is perfectly poised at the forefront of this ever-growing industry.

8. The Influencer Marketing Factory.

The Influencer Marketing Factory is the leading influencer marketing agency for today’s most exciting brands. They specialize in crafting authentic, high-impact campaigns on popular platforms, including TikTok, Instagram, and YouTube. With extensive experience in campaign creation and ROI optimization, they consistently deliver powerful results that help brands connect with their target audiences. Furthermore, the creative strategies developed by the Influencer Marketing Factory are specifically tailored to scale brilliantly across multiple platforms, meaning these campaigns not only look great but also reach a much wider audience. Whether you’re looking to start your own influencer marketing journey or want to take your current campaign to the next level, there is no better team than the one at The Influencer Marketing Factory.

9. Acceleration Partners.

Acceleration Partners provides an incredible service for companies looking to get the most out of their influencer program. With Acceleration Partners, clients can trust that their influencer campaigns are set up in the best way possible, utilizing a fully integrated and strategic approach that is designed with scale in mind. What’s more, transparency is key – clients have the peace of mind that they know exactly how their campaigns are performing via regular reports and updates on progress. In short, Acceleration Partners has revolutionized the process of managing large-scale influencer programs, providing clients with an efficient and effective way to maximize their ROI.

10. Hamster Garage

Hamster Garage is transforming the way businesses do influencer marketing. Unlike many other agencies that just run campaigns and leave it at that, Hamster Garage adds a much-needed performance-marketing touch. They measure every detail of your campaigns, ensuring time and energy isn’t wasted on ineffective or unnecessary activities. This helps maximize the value you can receive from your influencer marketing efforts – something any business should be delighted about. With their attention to detail and results-driven approach, Hamster Garage is fast becoming the go-to agency for influencer marketing success.


Influencer marketing has become increasingly important in recent years, and businesses of all sizes are taking advantage of this powerful tool. With the right agency, companies can now create highly targeted campaigns that reach the right demographic and generate maximum ROI. Whether it’s Americanoize, The Influencer Marketing Factory, Acceleration Partners, or Hamster Garage, plenty of experienced agencies can help you succeed with your influencer marketing endeavors. So, don’t wait any longer to start your journey – find the right agency that suits your needs and get started today!