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Ever felt like you're throwing money into a black hole while running your digital ad campaigns? You're not alone.

I remember my first encounter with Google Ads course. I was hopeful, yet intimidat...

Lead nurturing tools are essential for marketing professionals seeking to build and maintain relationships with prospects throughout the sales funnel. By leveraging these innovative solutions, you can effectively guide potential customers towar...

The Essential Guide to Incredible Title Tags The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve just written. Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised peop...

How to optimize your Ecommerce for Google Images and Visual Search In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features a...

How To Implement a Keyword Strategy This guide was originally offered for purchase in 2015, but now as some of the examples have gotten dated I’m publishing it here, for free. The goal is to provide a framework for how to approach actually implementing a keyword strategy. Before you begin, in...

8 Blog Post Templates Proven to Drive Results You convince yourself you just need an example or something to model your post after. That’s all! You click over to [insert name of any high DA, beautifully designed website that ranks for everything] for some inspiration and notice that in the pas...

The Importance of Topic Clusters Topic clusters are something which have many names. Topic hubs, hub and spoke content, content hubs, pillar hubs and I’m sure there are many more names to call them. For the sake of this blog though, we’re going to call them 'Topic clusters'. What are topic...

How I created a Topic Cluster and boosted my website traffic by 1000% In April 2020, I ran a small SEO experiment and transformed a long-form article into a topic cluster (also called content hub). The goal: I wanted to see if I will get more traffic by splitting the long-form content into a ...

A Domain Migration Checklist And Ultimate Google Data Studio Dashboard Migrations might not be easy. But if you have all the right things in place, you can mitigate risks. Moreover, you should have a way to quickly analyze how your domain migration went. And this is exactly what I’m going to sho...