Digital Marketing Tools

Learn How to Use Key Instagram Metrics to Measure the Success of Your Ads FREE Lesson Measuring the success of your Instagram Ad campaign is an important part of your marketing strategy. Learn how to determine which metrics matter the most for your brand. What you'll learn: Understand h...

Learn How to Use Programmatic Advertising as Part of Your Digital Ads Strategy FREE Lesson Programmatic advertising is the automated buying and selling of digital ads. In this lesson, you'll learn how programmatic advertising works, the types of programmatic media buying, understand the progr...

Learn How to Use Targeted Advertising to Boost Your Results FREE Lesson Across the various advertising platforms, there are three key types of ad targeting, including demographic targeting, behavioral targeting, and contextual targeting. In this lesson, you'll learn the difference between eac...

Learn Organic vs. Paid Digital Advertising & How to Determine Ad Spend FREE Lesson Digital advertising has changed, and ads can be targeted in many unique ways. Learn how paid and organic strategies collaborate together, and how to determine ad spend. Lesson Details: 3 videos 16 ...

Learn the Foundations of Digital Advertising Strategy FREE Lesson Digital advertising can work alongside your organic marketing efforts to maximize impact. In this lesson, you'll learn how content marketing fundamentals can be applied to digital advertising and gain access to HubSpot Academy'...

Graphic Design Course: Learn the Fundamentals of Graphic Design FREE Course Learn the fundamental concepts of graphic design and how to use them to create simple graphics, in a course taught by experts at Digital Marketing Institute. What you'll learn: Learn the fundamentals of graphic de...

Learning Integrated Content Marketing Content marketing can benefit an entire organization. To maximize its impact, it should be integrated across the company: from customer service to the C-suite. Learn what it takes to get other teams to embrace content marketing and use it to achieve shared g...

LinkedIn Basics: Understanding the Fundamentals FREE Lesson Understanding the features and functionality of LinkedIn will set your business up for success, giving you a solid foundation to attract followers and drive engagement. In this lesson, you'll learn the basics of LinkedIn for business...

Marketing on Facebook Groups - The groups feature on Facebook is a virtual space where individuals can connect and collaborate. Now that Facebook allows company page administrators to create and interact in groups, savvy marketers are looking to leverage the power of groups to build engagement fo...

Marketing on Facebook: Groups The groups feature on Facebook is a virtual space where individuals can connect and collaborate. Now that Facebook allows company page administrators to create and interact in groups, savvy marketers are looking to leverage the power of groups to build engagement fo...

Digital Marketing Strategy, increase sale, customers & attention by using 21 persuasion & marketing cognitive biases What you'll learn Run a powerful & successful marketing campaigns Increase sale in any business you have Convince people in digital market, social media, business...

Marketing Your Professional Service Marking any kind of professional service—from legal representation to music lessons—requires a certain finesse. As you're selling your expertise and time instead of a tangible product, your marketing content must quickly establish that you're trustworthy, high...