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Attribution Modelling

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Digital Marketing Analytics – Advanced Attribution using R

Digital Marketing Analytics - Advanced Attribution using R 4 Attribution models showing how to measure digital marketing channel ROI on your bottom line using R programming. ...

Digital Marketing Analytics - Advanced Attribution using R 4 Attribution models showing how to measure digital marketing channel ROI on your bottom line using R programming. What you'll learn How to calculate Digital Marketing ROI using 4 different types of attribution models Basic R Progra...

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