Account Based Marketing
Become great at Account Based Marketing
Land Bigger Deals Faster
Learn how to plan, build, test, measure, optimize, and scale account-based marketing in any B2B company.
After taking this course, you’ll:
Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.
Ideal for you if…
You work in (or want to work in) a B2B organization with average deal sizes of $10k or greater.
You want to elevate yourself above the masses of marketers vying for promotions and new opportunities to lead growth initiatives.
You are a CEO, CMO, CRO, or sales leader seeking larger deals, shorter sales cycles, higher margins, and greater customer retention and upsell.