Applied Behavioural Science
Apply behavioural interventions to solve your problems
Are you ready to harness the power of behavioural science to change your work for the better?
This is the follow up to our bestselling course on Behavioural Economics, and gives you a practical step by step approach showing you how to use behavioural interventions to solve your problems. (Each course can be taken independently of each other).
Every business faces challenges; they can be anything from attracting new signups to your website to getting customers to buy more of what you sell.
Sales and marketing teams can only do so much with the tools they have available, and this is where behavioural science comes in.
Behavioural science is the study of how we think, decide and act in the real world.
You’ll learn from the wonderful Rory Sutherland as well as a carefully selected bunch of practising behavioural scientists from around the world.
You’ll explore a simple framework you can use to research, come up with behavioural intervention ideas, and then design and implement your behavioural changes.
On completion, you’ll receive a certification from Ogilvy and Rory and the confidence to start applying the magic of behavioural science to real life problems.
WHAT LEVEL OF LEARNING IS THIS?
Every course on 42courses is designed to be taught at an MBA level. (i.e. you will walk away understanding the subject and its key methods, models and best practice.)
Throughout the course, you’re continually assessed by real tutors so if you get stuck we will point you in the right direction.
HOW LONG DOES THIS TAKE?
Each course takes approx. 7-9 hours to complete, there are no time limits and it’s broken up into short bite-sized lessons.
Learning is on demand so you can start anytime you like.
KEY SKILLS LEARNED
Find counterintuitive solutions to existing problems
Understand how to build a behavioural science team
Discover how to design better behavioural interventions
Learn how to apply behavioural science techniques
WHO IS THIS FOR?
CEOs or founders looking to grow their business
Anyone interested in influencing human behaviour
People wanting to apply Behavioural Science to solve problems