Brand Alignment in Distributed Organizations

Description

Brand Alignment in Distributed Organizations

Learn how to deliver seamless customer engagement with Distributed Marketing.

Identify Shifting Customer Expectations

After completing this unit, you’ll be able to:

Explain why connected customers demand connected journeys.
Learn how customers balance personalization and privacy.
Explain how technology has changed the way consumers interact with companies.
Deliver personalized consumer engagement at scale.
Position Marketers and Nonmarketers for Success in a Distributed Organization

After completing this unit, you’ll be able to:

Identify how brands are delivering disjointed engagement.
Identify the gap between marketers and nonmarketers.
Explain distributed marketing.
Identify use cases by vertical.
Deliver Seamless Customer Engagement with Distributed Marketing

After completing this unit, you’ll be able to:

Explain how to adhere to brand standards.
Explain how to give anyone access to approved content.
Identify how consumers engage with your brand.
Learn about top functionality within Distributed Marketing.