Contextual Marketing Training: Segmenting With Context
Contextual Marketing Training:
Segmenting With Context
Learn how to provide contextual content to your website visitors using segmentation.
Segmentation is the foundation of contextual marketing. In this lesson, you’ll learn how to segment visitors on your website to provide them with the most relevant content based on their context. Using segmentation, you can better personalize your content, which leads to more accurate targeting and higher conversion rates.